Blog

Pinterest – A few ways to gain more followers
What marketing can do for the SME. Part 3 of 3

  The third post of this trilogy “What can marketing do for the SME?” aims to demystify how marketing can, in a very concrete way, accelerate the growth of the business. This trilogy addresses 3 different aspects of marketing in... Read More

By Elke Steinwender
Social media – Simplify your day-to-day management

Whether you are a community manager or an entrepreneur, your daily to-do list never seems to end and managing social media can take up a lot of that time. So, how do you simplify the day-to-day management of your social... Read More

By Elke Steinwender
Beer or sangria? How well do you know your clients?

  With the start of the summer season, I asked myself the following question: are my clients more likely to drink beer or sangria? Do I know my clients well enough to be able to answer this question? Why is... Read More

By Elke Steinwender
Brand integrity and social media

Exactly what is brand integrity? It’s best summed up by Kristin Zhivago in her book “Roadmap to revenue”, when she says that “branding is the promise that you make. Your brand is the promise that you keep”. That’s pretty deep... Read More

By Elke Steinwender
3 reasons to integrate LinkedIn in your marketing strategy

The latest statistics prove it: more and more entrepreneurs, executives, and employees have a LinkedIn account. In fact, at this time, there are 433 million profiles. Nevertheless, many people open their account and stop there. Here are 3 reasons why you... Read More

By Elke Steinwender
Promoting an Event on Social Media

How can you use social networks to promote a given event? Which networks should you choose? Which strategy should you adopt?  Advice #1: Use Facebook to promote your event Create a Facebook event at least 2 months ahead of time Take... Read More

By Sarah Bellili
Managing your social media community – don’t wing it!

Managing an online community is not a simple thing. It requires planning and know-how. For more on this topic, here is a previous post: ‘’the online reputation on businesses on social networks: a few tips to manage it correctly’’ Here... Read More

By Sarah Bellili