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Build Customer Loyalty Using Social Media
Ask most people “What is a brand?”, and they’ll use the left side of their brain and answer: a logo, advertising, the product or service, associated colours, tagline, website, and the list goes on. Now, ask someone to name... Read More
If the notion of CX has been gaining more ground in a variety of businesses, the idea of quantifying the customer experience by concretely and objectively measuring it is still at its beginnings. We began this series on the... Read More
Your client should be your only focus! All businesses have one point in common: clients. Whether you are a leader, a manager, or an employee, clients are your common link. Without him or her you would not exist. Without clients... Read More
How to create a memorable customer experience. Two years ago, I participated in a winter triathlon and I lived an incredible – yet freezing – experience! In addition to my great sporting experience, I was pleased to see great... Read More
What the customer experience is… not! (Part 2) (1) “Experience” is a word with many meanings and is often used as a catch all across different contexts. The term “customer experience” has become a marketing buzz-word used to encapsulate a number... Read More
What the customer experience is… not! (1) “Experience” is a word with many meanings and is often used as a catch all across different contexts. The term “customer experience” has become a marketing buzz-word used to encapsulate a number of... Read More
Entrepreneurship, Marketing and Art Running a business means that there are more to-dos than hours in a day. Since I began my journey as an entrepreneur, I’ve taken the time over the Holidays to reflect on the past year. These... Read More
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Authors
- Elke Steinwender
- Sarah Bellili
- Tony Collito
- Mostafa El Adraoui
- Nathalie Dion
- Mireille Fortier
- Elise Bérard
- Patrick Beauduin