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Managing negative comments on social media
Co-creation in business: a powerful solution!

How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative... Read More

By Elke Steinwender
Pedlex receives its certification as a customer-centric organization

In January 2020, Pedlex’s executive team reflected on how to take their business to the next level – double it – and differentiate themselves from the competition. One of the ideas that Pedlex was entertaining to achieve this goal was... Read More

By Elke Steinwender
The endless possibilities of marketing for small businesses: Back to the future

Contrary to many larger organizations, marketing is often under-utilized in small and medium-sized companies. This happens for several reasons such as lack of time, lack of knowledge, lack of human resources or, sometimes, fear of change. With the emergence of... Read More

By Elke Steinwender
Storytelling Marketing

Storytelling Marketing   We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what... Read More

By Elke Steinwender
The CX Index – The well-kept secret of the customer experience (Part 5: Composition and operationalization)

The CX Index – The well-kept secret of the customer experience (Part 5: Composition and operationalization)   Previous blogs : Part 1: The Customer Experience – Hell is other people! Part 2: What the customer experience is… not! Part 3: The CX Index: The... Read More

By Mostafa El Adraoui
The Customer Experience: Tips that make a difference

  The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever... Read More

By Elke Steinwender
The CX Index – The well-kept secret of the customer experience (Part 4 – Characteristics and advantages)

  The CX Index – The well-kept secret of the customer experience (Part 4 – Characteristics and advantages) Part 1: The Customer Experience – Hell is other people! Part 2: What the customer experience is… not!  Part 3: The CX Index: The well-kept secret... Read More

By Mostafa El Adraoui