Blog

Most salespeople have one thing in common
Creating a successful elevator pitch

  You may sometimes have to present your organization as concisely and as briefly as possible. This is what we call an “elevator pitch” This situation can happen when you met an acquaintance at a nearby café or when you... Read More

By Elke Steinwender
What marketing can do for the SME. Part 2 of 3

  The second post of this trilogy “What can marketing do for the SME?” aims to demystify how marketing can, in a very concrete way, accelerate the growth of the business. This trilogy addresses 3 different aspects of marketing in... Read More

By Elke Steinwender
Marketing Focus: Client or Competition?

Over the course of my career, I’ve seen people worry about the competition. What they are doing and how to develop either a good defense or offence. I have to say that I’m mitigated about whether this is a good... Read More

By Elke Steinwender
Are You Helping Clients Buy Your Products?

Sadly, very few companies do. They assume that the customer knows and understands their business and don’t understand why customers aren’t flocking to their door. Why does this happen? Well prospects, now more than ever, have choice. The internet has... Read More

By Elke Steinwender
Webinar: Assessing Marketing & Sales

Is your approach to marketing and sales as good as it can be? Would you like to figure out where are your strengths and weaknesses? This free, fast-paced online webinar takes a look at a unique approach to assessing and developing marketing... Read More

By Elke Steinwender
Webinar: What? Cold calls are not dead?

There’s a lot of hype out there touting the end of the cold call. Of course, this is music to ears of anyone who ever had to make one! But is the cold call really dead? Does is still have... Read More

By Elke Steinwender
Setting SMART Marketing Objectives

An apple a day keeps the doctor away. A penny saved is a penny earned. Setting SMART objectives makes good business sense. But let’s be honest how many of us make the time to sit down and really map out... Read More

By Elke Steinwender