Blog
Most salespeople have one thing in common
You may sometimes have to present your organization as concisely and as briefly as possible. This is what we call an “elevator pitch” This situation can happen when you met an acquaintance at a nearby café or when you... Read More
The second post of this trilogy “What can marketing do for the SME?” aims to demystify how marketing can, in a very concrete way, accelerate the growth of the business. This trilogy addresses 3 different aspects of marketing in... Read More
Over the course of my career, I’ve seen people worry about the competition. What they are doing and how to develop either a good defense or offence. I have to say that I’m mitigated about whether this is a good... Read More
Sadly, very few companies do. They assume that the customer knows and understands their business and don’t understand why customers aren’t flocking to their door. Why does this happen? Well prospects, now more than ever, have choice. The internet has... Read More
Is your approach to marketing and sales as good as it can be? Would you like to figure out where are your strengths and weaknesses? This free, fast-paced online webinar takes a look at a unique approach to assessing and developing marketing... Read More
There’s a lot of hype out there touting the end of the cold call. Of course, this is music to ears of anyone who ever had to make one! But is the cold call really dead? Does is still have... Read More
An apple a day keeps the doctor away. A penny saved is a penny earned. Setting SMART objectives makes good business sense. But let’s be honest how many of us make the time to sit down and really map out... Read More
Recent Posts
Categories
- Events
- Featured
- Marketing strategy
- Nouvelles
- Positioning @en
- Positionnement
- Return on marketing investment
- Sales @en
- Social media
- Uncategorized
- Visibilité
- Visibility @en
- Voice of the customer
- Voix du client
Authors
- Elke Steinwender
- Sarah Bellili
- Tony Collito
- Mostafa El Adraoui
- Nathalie Dion
- Mireille Fortier
- Patrick Beauduin
- Invite.e
- Michèle Boutin
- Elise Bérard