Blog

The Elevator Pitch: Connecting Sales and Marketing
The Brand Experience (BX)

  Ask most people “What is a brand?”, and they’ll use the left side of their brain and answer: a logo, advertising, the product or service, associated colours, tagline, website, and the list goes on. Now, ask someone to name... Read More

By Elke Steinwender
The CX Index: The well-kept secret of the customer experience (Part 3)

  If the notion of CX has been gaining more ground in a variety of businesses, the idea of quantifying the customer experience by concretely and objectively measuring it is still at its beginnings. We began this series on the... Read More

By Mostafa El Adraoui
The Customer Experience – Hell is other people! (Part 1)

The Customer Experience – Hell is other people! (Part 1)   Jean-Paul Sartre must be rolling over in his grave! The original expression of Sartre’s viewpoint on hell is not one of war but of an inner drama exposed through... Read More

By Mostafa El Adraoui
Entrepreneurship, Marketing and Art

Entrepreneurship, Marketing and Art Running a business means that there are more to-dos than hours in a day. Since I began my journey as an entrepreneur, I’ve taken the time over the Holidays to reflect on the past year. These... Read More

By Elke Steinwender
The Top 5 Things Successful Marketers Do

The Top 5 Things Successful Marketers Do   There’s a lot of different advise out there to improve your marketing, both strategy and tactics. Some of it is good, some so-so, and a lot that promise a quick fix. The... Read More

By Elke Steinwender
The wonders of an unlimited marketing budget

The wonders of an unlimited marketing budget This title and post came to me in giggling flash! Image yourself sitting there… surrounded with a pile of marketing money, just begging to be spent… the possibilities are endless!! The thought of... Read More

By Elke Steinwender
Change is manageable !

Change is manageable ! In an ever-changing world, the agility of a business is more than an objective, it’s a necessity! The record speed of the market ensures that we are in constant adjustment mode; so, in constant change management.... Read More

By Nathalie Dion