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Continuous improvement and marketing
Are you due for an update customer experience strategy? What are the signs of an outdated customer experience strategy? In our opinion, customer experience should be at the center of every organization. The following quote expresses our point of view... Read More
How to define and increase your customers’ wallet share? In general, every company has a database of its customers, with varying degrees of detail. This database is a mine of information for the development of your company. In order to... Read More
There are several performance metrics commonly called KPIs (Key Performance Indicators). But what are the 8 main metrics to measure Customer experience? How do you know if your Customer Experience strategy is working? How do you measure the benefits of... Read More
These days, the term ” Customer experience ” is on everyone’s lips to the point where it’s almost overused. Each industry has its approach, and if you Google the term, you quickly realize that the definition of Customer experience can... Read More
How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative... Read More
In French, we aptly call midwives wise women. My grandmother, on my mother’s side, was a midwife. In rural Quebec, far from any hospital, she assisted neighbours, friends, and relatives in giving birth to a whole new generation. In... Read More
A business often starts with a dream. In my case, it was the dream to create, to build, to offer the type of support I would have liked to receive throughout my career. I would not have survived as an... Read More
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Authors
- Elke Steinwender
- Sarah Bellili
- Tony Collito
- Mostafa El Adraoui
- Nathalie Dion
- Michèle Boutin
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- Patrick Beauduin
- Elise Bérard