Blog

The Brand Experience (BX)
5 reasons to update your customer experience strategy

Are you due for an update customer experience strategy? What are the signs of an outdated customer experience strategy? In our opinion, customer experience should be at the center of every organization. The following quote expresses our point of view... Read More

By Elke Steinwender
How to increase your customers’ wallet share?

How to define and increase your customers’ wallet share? In general, every company has a database of its customers, with varying degrees of detail. This database is a mine of information for the development of your company. In order to... Read More

By Michèle Boutin
8 metrics to measure Customer experience

There are several performance metrics commonly called KPIs (Key Performance Indicators). But what are the 8 main metrics to measure Customer experience? How do you know if your Customer Experience strategy is working? How do you measure the benefits of... Read More

By Michèle Boutin
The Customer experience according to Maïeutyk

These days, the term ” Customer experience ” is on everyone’s lips to the point where it’s almost overused. Each industry has its approach, and if you Google the term, you quickly realize that the definition of Customer experience can... Read More

By Elke Steinwender
Co-creation in business: a powerful solution!

How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative... Read More

By Elke Steinwender
Wise women (midwives) and their link to maïeutics and business

  In French, we aptly call midwives wise women. My grandmother, on my mother’s side, was a midwife. In rural Quebec, far from any hospital, she assisted neighbours, friends, and relatives in giving birth to a whole new generation. In... Read More

By Elke Steinwender
In business, where do dreams lead you?

A business often starts with a dream. In my case, it was the dream to create, to build, to offer the type of support I would have liked to receive throughout my career.   I would not have survived as an... Read More

By Elke Steinwender