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Mostafa El Adraoui

The CX Index: The well-kept secret of the customer experience (Part 3)
The CX Index: The well-kept secret of the customer experience (Part 3)

  If the notion of CX has been gaining more ground in a variety of businesses, the idea of quantifying the customer experience by concretely and objectively measuring it is still at its beginnings. We began this series on the... Read More

By Mostafa El Adraoui
What the customer experience is… not! (Part 2)

What the customer experience is… not! (Part 2) (1)  “Experience” is a word with many meanings and is often used as a catch all across different contexts. The term “customer experience” has become a marketing buzz-word used to encapsulate a number... Read More

By Mostafa El Adraoui
What the customer experience is… not! (1)

What the customer experience is… not! (1) “Experience” is a word with many meanings and is often used as a catch all across different contexts. The term “customer experience” has become a marketing buzz-word used to encapsulate a number of... Read More

By Mostafa El Adraoui
The Customer Experience – Hell is other people! (Part 1)

The Customer Experience – Hell is other people! (Part 1)   Jean-Paul Sartre must be rolling over in his grave! The original expression of Sartre’s viewpoint on hell is not one of war but of an inner drama exposed through... Read More

By Mostafa El Adraoui
To the top of the world!

  If I asked about a hundred people to name the highest mountain, what do you think would be the most probable answer? Everest? But you, and these 100 or so people, would be wrong… Since childhood Everest with its... Read More

By Mostafa El Adraoui