Blog
Sarah Bellili
Promoting an Event on Social Media
How can you use social networks to promote a given event? Which networks should you choose? Which strategy should you adopt? Advice #1: Use Facebook to promote your event Create a Facebook event at least 2 months ahead of time Take... Read More
Managing an online community is not a simple thing. It requires planning and know-how. For more on this topic, here is a previous post: ‘’the online reputation on businesses on social networks: a few tips to manage it correctly’’ Here... Read More
LinkedIn is a great tool for online networking, promoting your business, building your company’s brand or your personal brand. The following tips are a starting point to integrate LinkedIn as part of your sales efforts. Complete your profile Stop procrastinating... Read More
Focus on real issues Think about different topics that could be of interest to your customers. For example, topics related to major challenges they encounter daily or tools they need to make their lives easier. This will help you focus... Read More
The secret is out: Newsletters are a great marketing tool, used by a lot of successful companies! Click here for past post on the topic. There’s just one glitch… in order to have an effective campaign, you need to have... Read More
Cliché # 1: ‘’Social media is free – I don’t need to invest time or money.’’ Incorrect. To maximize results such as loyalty increased sales and visibility, product/service promotion…), you have to: Develop a sound and plausible strategy Set a... Read More
Regardless of your industry or the size of your company, the customer experience is a core component of your marketing strategy. A strong, positive customer experience allows you to differentiate yourself from the competition, create loyalty and build brand equity.... Read More
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- Positioning @en
- Positionnement
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Authors
- Elke Steinwender
- Sarah Bellili
- Tony Collito
- Mostafa El Adraoui
- Nathalie Dion
- Mireille Fortier
- Patrick Beauduin
- Invite.e
- Elise Bérard
- Valérie Bossé