Blog

Sarah Bellili

Promoting an Event on Social Media
Promoting an Event on Social Media

How can you use social networks to promote a given event? Which networks should you choose? Which strategy should you adopt?  Advice #1: Use Facebook to promote your event Create a Facebook event at least 2 months ahead of time Take... Read More

By Sarah Bellili
Managing your social media community – don’t wing it!

Managing an online community is not a simple thing. It requires planning and know-how. For more on this topic, here is a previous post: ‘’the online reputation on businesses on social networks: a few tips to manage it correctly’’ Here... Read More

By Sarah Bellili
Achieve your sales goals using LinkedIn

LinkedIn is a great tool for online networking, promoting your business, building your company’s brand or your personal brand. The following tips are a starting point to integrate LinkedIn as part of your sales efforts. Complete your profile Stop procrastinating... Read More

By Sarah Bellili
Blogging: How to find inspiration

Focus on real issues Think about different topics that could be of interest to your customers. For example, topics related to major challenges they encounter daily or tools they need to make their lives easier.  This will help you focus... Read More

By Sarah Bellili
Newsletters: How to increase your number of subscribers

The secret is out: Newsletters are a great marketing tool, used by a lot of successful companies! Click here for past post on the topic. There’s just one glitch… in order to have an effective campaign, you need to have... Read More

By Sarah Bellili
Social Media Clichés

Cliché # 1: ‘’Social media is free – I don’t need to invest time or money.’’ Incorrect. To maximize results such as loyalty increased sales and visibility, product/service promotion…), you have to: Develop a sound and plausible strategy Set a... Read More

By Sarah Bellili
Basic Rules to Improve the Customer Experience

Regardless of your industry or the size of your company, the customer experience is a core component of your marketing strategy. A strong, positive customer experience allows you to differentiate yourself from the competition, create loyalty and build brand equity.... Read More

By Sarah Bellili