Focus groups

Find different perspectives, gather opinions, and test ideas.

Focus groups are a great way to gather information about customer’s different perspectives and opinions about new ideas, products or services.

Focus groups are used for several reasons:

  • Gather customer insight to develop new products or services
  • Test new products, features or new ideas
  • Identify new product attributes
  • Generate new ideas on specific products or topics
  • Find ways to improve the customer or employee experience
  • Gain a better understanding of buyer behaviours
  • Understand how consumers view your brand

Our skilled facilitators expertly guide participants and provide our clients with a wealth of in-depth, qualitative insight.

 

Focus groups

Focus groups

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