The storytelling behind successful brands

The digital revolution has changed the company-client relationship. Learn how to adapt your brand to this new reality.


A functional e-commerce website does not automatically transform your business into a digital brand. Your value proposition, storytelling, and overall brand must also adapt.

The first part of this course helps you to understand the cultural changes caused by the digital revolution and how the company-client relationship has evolved. The second part provides you with the support and know-how required to adapt the concepts to your business reality.

Who should attend? Business leaders and managers who would like to take advantage of the current context to rethink their business, their brand and its impact.

This on how to build the storytelling behind a successful brand will allow you to:

  • Understand the impact that the digital revolution has had on the modern client
  • Understand the seven strata of the brand
  • Identify the seven strata of your brand
  • Identify the critical elements of storytelling
  • Develop the brand soundboard
  • Create a plan of action allowing you to apply the skills you learned during the  workshop

Training package includes :

  • 2 days of practical, concrete, and virtual training
  • 2h of individual coaching
  • 10 person groups
  • $790, plus taxes per person
  • In Québec, this course is subsidized at 100% through the PACME-COVID-19 program. You can also consult our handy PACME-COVID-19 guide (French only)
  • This course is currently available only in French. However, we have completely bilingual coaches. If you would like to take this course in English, please fill out the contact form

Why choose a Maïeutyk training program?

  • Recognized as a certified training organization by the Québec government. Our certification number is 0057181
  • Our training is innovative and made up of practical exercises
  • Each training program ends with the creation of an action plan, ensuring that the shared concepts  can be immediately applied to the organization’s realities
  • Small groups of a maximum of 10 individuals for a day of training tailored to your realities
  • 1h de private coaching to adapter your action plan to your reality
  • Experiences, senior professionals lead each training course
  • A friendly, informal, and productive online class environment
  • Networking opportunities with other class participants
  • Each participant receives a certificate of success, highlighting the newly acquired skills.

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