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How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative... Read More
In January 2020, Pedlex’s executive team reflected on how to take their business to the next level – double it – and differentiate themselves from the competition. One of the ideas that Pedlex was entertaining to achieve this goal was... Read More
Contrary to many larger organizations, marketing is often under-utilized in small and medium-sized companies. This happens for several reasons such as lack of time, lack of knowledge, lack of human resources or, sometimes, fear of change. With the emergence of... Read More
The CX Index – The well-kept secret of the customer experience (Part 5: Composition and operationalization) Previous blogs : Part 1: The Customer Experience – Hell is other people! Part 2: What the customer experience is… not! Part 3: The CX Index: The... Read More
The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever... Read More
The CX Index – The well-kept secret of the customer experience (Part 4 – Characteristics and advantages) Part 1: The Customer Experience – Hell is other people! Part 2: What the customer experience is… not! Part 3: The CX Index: The well-kept secret... Read More