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Mireille Fortier

What to do with the results of a survey ?
What to do with the results of a survey ?

Customer satisfaction survey   The customer satisfaction survey is an indispensable marketing tool for any manager. A customer satisfaction survey allows you to understand how your customers perceive your products and services. It also helps to identify customer satisfaction rates... Read More

By Mireille Fortier
The importance of marketing research in a strategic planning exercise

  Today’s organizations are faced with the complexity of markets, globalization of the competition and the increasing speed of technology development. Strategic planning allows the business to guide its decisions and actions towards long-term growth. The planning exercise includes an... Read More

By Mireille Fortier