The Employee Journey is Everyone’s Responsibility

It is often associated with attracting and recruiting talent, which is essential for an organization’s ability to achieve its objectives.

However, this notion goes beyond the boundaries of the human resources department. Developing a solid employee journey includes many strategic decisions that directly impact your overall employee experience and your brand and customer experiences: how you communicate, your visibility, reputation, and much more.

Maïeutyk - La marque employeur - The

What Is The Employee Journey?

It includes all the facets of your brand image linked to your “employer” dimension. The employee journey targets both current workers and future recruits. In other words, the concept applies to both internal human resources management and external stakeholders: potential candidates, the broader talent pool, institutions, social partners, etc.

Your message must be transparent and adapted to your reality. The communication plan, whether internal or external, is developed around your mission and values to convey your corporate culture effectively. The more authentic your employee journey is, the easier it is to attract and retain new talent. Your company will then be able to project a strong and dynamic employee journey, and consequently, your employee experience will be improved.

Why Build An Employee Journey

The omnipresence of digital technology and the various upheavals we experienced during the pandemic are causing society and its mentalities to evolve. Social media, telecommuting, emerging technologies, climate change, and new generations are all factors to be taken into account if a company wants to be sustainable, successful, and attractive.

Be proactive in reinventing and initiating new communication strategies internally with employees and externally with future candidates. These changes need to be made at the recruitment level and at the level of the existing employee experience: mobilization, retention, well-being at work, competitive advantages, work-life balance, and so on. It’s essential to convey your brand simply and honestly.

How Maïeutyk Supports You

Maïeutyk, through our co-creation workshops, will help you to define, formulate, and implement the employer brand.

Giving your employees the opportunity to actively participate in the development of your employee journey will make you more authentic. This helps to sustain the relationship between the organization and the team and serves as a crucial lever for improving your employee experience and brand experience.

The Deliverables

Each Maïeutyk journey is unique to your organization’s reality. This service often overlaps with other Maïeutyk services under the employee experience. In summary, this service typically includes:

  • The employee persona ;
  • The current and optimized employee journey ;
  • Internal and external communication strategy and plans ;
  • The Employee Brand Book.

By developing this strategy, you’ll be able to attract the workforce you need to achieve your goals.

  • Your team will act as ambassadors;
  • Your team will not hesitate to mention you as a great workplace;
  • Investing in your employees optimizes the employee experience and directly impacts the brand and customer experiences.