What is a communication strategy?
Whether for internal or external communication, it’s essential to analyze the current ecosystem and the corporate culture. This allows you to develop a distinctive and sustainable position in the market.
Next, you will need to align your communication objectives to the organization’s overall business objectives and identify the audiences targeted by the campaigns.
Targeting the right message to the best internal or external clients increases the effectiveness and ROI of your communication actions. A sound communication strategy aligns core messages to the needs and expectations of your target markets and uses the best communication channels to get there.