Cocreation workshops were instrumental in our beginnings and remain at the core of our work today.
Maïeutyk was founded 2011 by Elke Steinwender. After managing marketing operations for over 15 years in 22 different countries, Elke began her entrepreneurial journey as a strategic marketing consultant.
Her first mandate was to carry out a thorough market analysis and develop a marketing strategy for a client. Elke’s work impressed the client, and they were optimistic about their future. However, a month later, when she followed up with the client, she learned that none of the plan’s actions had been implemented.
It was at this point that Maïeutyk’s cocreation workshop approach and implementation plans were created.