Facilitatrice sénior, fondatrice
"I believe that a good marketing strategy is one that balances passion and process. If you can get the two working together – it’s beautiful!"
Elke what are you believies about your profession?
Elke: “I believe that a good marketing strategy is one that balances passion and process. If you can get these two working in harmony – it’s beautiful! What I love about Maïeutyk is that I have the opportunity to meet with business leaders that “Wow!” me each day! Working with them to transform their business objectives into a working marketing strategy is what I find the most rewarding.”
Motivation that got you into this field
“When I first started my career, it was very much about understanding why customers take the actions that they do, how and why they make their buying decisions. After 15 years and technology changes, this is still true and just as fascinating!”
“I have bachelor of Commerce from Concordia University with a specialization in marketing. I don’t believe that education stops with a diploma and as such I’m always learning! I read business and marketing books, blogs, take classes, and webinars. Once a month, I meet with fellow marketing professionals in a “Think Tank” to expand my marketing horizons.”
Expertise / Specialization
Branding, communication, web marketing, business development, and training.
Differentiator – market value add
“My ability to listen and hear the customer. I see myself as a facilitator between the end customer and our eMARK customers. Getting to the root cause of issues and helping others take action.”
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