Your company’s purpose and values
Why do you do what you do? What reasons get you out of bed every morning? People are increasingly buying into an organization’s culture, mission, and values.
“People don’t buy what you do. They buy why you do it.”
Quote from The Golden Circle by Simon Sinek.
We define a brand’s DNA with a collective introspection to determine your purpose and reason for being (why). Then we define or refine your values and help you craft your mission. These three components are an integral part of your Brand DNA.
Your brand positioning is a statement that describes the space your brand occupies in a particular market compared to your competitors. At Maïeutyk, we use a simple and practical tool to visualize, on one page, your brand’s territory. Your positioning statement and value proposition help you stay focused across multiple touchpoints.
Once your purpose, mission, values, and positioning are well defined, it’s possible to move to the storytelling portion of the brand DNA. Brand storytelling uses narrative techniques to engage with your target market and articulate your unique identity. Storytelling goes beyond traditional marketing approaches to integrate and communicate the uniqueness of your positioning. Balancing functional and emotional messages makes it easier to differentiate yourself from competitors and build a stronger brand.