Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Internal or External? Find the Right Marketing Service Model for Your Organization
In a landscape where expectations for marketing teams are higher than ever, businesses face a major strategic dilemma: should they build an in-house marketing team or outsource the function to external experts? This isn’t just an operational choice, it’s a structural decision that can directly impact overall organizational performance. According to Les Affaires (2023), 80% […] 3 min
How to Build a Solid and Actionable VOC Program
A good Voice of the Customer (VOC) program doesn’t begin with a survey. It starts much earlier. Before asking your clients anything, you need to ensure you clearly understand who they are, what they actually experience, and how your internal teams perceive that experience. Most organizations have the best intentions but start the process too […] 3 min
How to Leverage VOC Data to Evolve Your Customer Experience
A well-designed Voice of the Customer (VOC) program doesn’t stop at data collection. Its true value lies in how the results are used. Too often, surveys are conducted, results are read… and then shelved. Yet behind every piece of customer data lies an opportunity to improve, align, and innovate—provided you know how to listen, understand, […] 3 min
Empower Your Teams: Elevate the Employee Experience with InputKit and Maïeutyk
In a context where talent retention makes all the difference, did you know that engaged teams boost productivity by 17% and profitability by 21%? (Gallup) At Maïeutyk, we turn employee feedback into a performance driver. That’s why Maïeutyk is now an official reference partner of InputKit — this time, for its solution dedicated to […] 1 min
Client Intelligence at the Heart of Your Success: Maïeutyk Becomes a referral partner of InputKit
At Maïeutyk, we believe that the continuous improvement of the customer experience is built on a deep and authentic understanding of your customers’ real needs. That’s why we’re proud to announce that we are now an official referral partner of InputKit, a leading customer experience management solution. Why is customer data essential? Intuition alone […] 1 min
Three Personas Examples to Power Up Your Marketing
Every customer interacting with your brand is the hero of their unique story, filled with emotions, challenges, and choices. Your mission? Get to know this main character, anticipate their reactions, and create a captivating story that will win them over from start to finish. That’s the secret of successful marketing personas—fictional characters with the key […] 2 min
Do your employees have everything they need to work effectively?
Even the most competent employees can find their momentum stalled. Not due to a lack of will or talent, but rather because they don’t have the right tools, resources, knowledge, or seamless processes needed to move forward efficiently. These gaps, often subtle at first, eventually weigh heavily on motivation and productivity. An optimal work […] 3 min