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Storytelling Marketing We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what... Read More
The CX Index – The well-kept secret of the customer experience (Part 5: Composition and operationalization) Previous blogs : Part 1: The Customer Experience – Hell is other people! Part 2: What the customer experience is… not! Part 3: The CX Index: The... Read More
Rien de plus constant que le changement! J’ai eu l’immense plaisir de participer mardi dernier, le 18 septembre, à Montréal, à la 5e édition de la Conférence annuelle sur la Gestion du changement, un des nombreux événements organisés sur une... Read More
La gestion du changement – l’humain au centre des préoccupations J’ai eu le plaisir de participer, en tant que partenaire à la 5e édition de la Conférence annuelle sur la Gestion du changement le 18 septembre, à Montréal. Tout au long... Read More
The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever... Read More
The CX Index – The well-kept secret of the customer experience (Part 4 – Characteristics and advantages) Part 1: The Customer Experience – Hell is other people! Part 2: What the customer experience is… not! Part 3: The CX Index: The well-kept secret... Read More
Ask most people “What is a brand?”, and they’ll use the left side of their brain and answer: a logo, advertising, the product or service, associated colours, tagline, website, and the list goes on. Now, ask someone to name... Read More
