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The Brand Experience (BX)

  Ask most people “What is a brand?”, and they’ll use the left side of their brain and answer: a logo, advertising, the product or service, associated colours, tagline, website, and the list goes on. Now, ask someone to name... Read More

By Elke Steinwender
The CX Index: The well-kept secret of the customer experience (Part 3)

  If the notion of CX has been gaining more ground in a variety of businesses, the idea of quantifying the customer experience by concretely and objectively measuring it is still at its beginnings. We began this series on the... Read More

By Mostafa El Adraoui
Your client should be your only focus!

Your client should be your only focus! All businesses have one point in common: clients. Whether you are a leader, a manager, or an employee, clients are your common link. Without him or her you would not exist. Without clients... Read More

By Nathalie Dion
How to create a memorable customer experience.

How to create a memorable customer experience. Two years ago, I participated in a winter triathlon and I lived an incredible – yet freezing – experience!   In addition to my great sporting experience, I was pleased to see great... Read More

By Elke Steinwender
What the customer experience is… not! (Part 2)

What the customer experience is… not! (Part 2) (1)  “Experience” is a word with many meanings and is often used as a catch all across different contexts. The term “customer experience” has become a marketing buzz-word used to encapsulate a number... Read More

By Mostafa El Adraoui
What the customer experience is… not! (1)

What the customer experience is… not! (1) “Experience” is a word with many meanings and is often used as a catch all across different contexts. The term “customer experience” has become a marketing buzz-word used to encapsulate a number of... Read More

By Mostafa El Adraoui
The Customer Experience – Hell is other people! (Part 1)

The Customer Experience – Hell is other people! (Part 1)   Jean-Paul Sartre must be rolling over in his grave! The original expression of Sartre’s viewpoint on hell is not one of war but of an inner drama exposed through... Read More

By Mostafa El Adraoui