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If the notion of CX has been gaining more ground in a variety of businesses, the idea of quantifying the customer experience by concretely and objectively measuring it is still at its beginnings. We began this series on the... Read More
What the customer experience is… not! (Part 2) (1) “Experience” is a word with many meanings and is often used as a catch all across different contexts. The term “customer experience” has become a marketing buzz-word used to encapsulate a number... Read More
The Customer Experience – Hell is other people! (Part 1) Jean-Paul Sartre must be rolling over in his grave! The original expression of Sartre’s viewpoint on hell is not one of war but of an inner drama exposed through... Read More