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8 metrics to measure Customer experience

There are several performance metrics commonly called KPIs (Key Performance Indicators). But what are the 8 main metrics to measure Customer experience? How do you know if your Customer Experience strategy is working? How do you measure the benefits of... Read More

By Michèle Boutin
The Customer experience according to Maïeutyk

These days, the term ” Customer experience ” is on everyone’s lips to the point where it’s almost overused. Each industry has its approach, and if you Google the term, you quickly realize that the definition of Customer experience can... Read More

By Elke Steinwender
Co-creation in business: a powerful solution!

How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative... Read More

By Elke Steinwender
Wise women (midwives) and their link to maïeutics and business

  In French, we aptly call midwives wise women. My grandmother, on my mother’s side, was a midwife. In rural Quebec, far from any hospital, she assisted neighbours, friends, and relatives in giving birth to a whole new generation. In... Read More

By Elke Steinwender
Sexism at work: we can change without moralizing

  The “Me too” (“Balance ton porc!” in France) movement has loosened tongues and brought the major issues of sexual harassment and assault into the public debate. It has brought to light the tolerance for sexist behaviour in our society... Read More

By Invite.e
In business, where do dreams lead you?

A business often starts with a dream. In my case, it was the dream to create, to build, to offer the type of support I would have liked to receive throughout my career.   I would not have survived as an... Read More

By Elke Steinwender
Pedlex receives its certification as a customer-centric organization

In January 2020, Pedlex’s executive team reflected on how to take their business to the next level – double it – and differentiate themselves from the competition. One of the ideas that Pedlex was entertaining to achieve this goal was... Read More

By Elke Steinwender