Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Customer Experience and Customer Service: The Distinction That Makes a Difference
In today’s business arena, standing out is no longer just about the quality of your products or services. Above all, it’s about the experience you offer your customers. Two oft-used but sometimes misinterpreted terms come into play here: customer experience and customer service. Although interdependent, they represent distinct aspects of a company’s and its […] 3 min
Setting Course for Success: Navigating Between Strategy and Action
A wise captain has two essential tools at sea: a compass to point the way and guide the destination and a map to show how to get there. In the business world, the same applies: the compass represents the strategy, the map, and the action plan. Yet these two notions often need clarification, even […] 2 min
Customer Journey: What Is It?
In a market where competition is fierce and consumer expectations are constantly rising, understanding and optimizing the customer journey has become a top priority for companies. But what exactly does this term mean, and why is it so crucial? A path to satisfaction The customer journey encompasses all the stages and interactions a customer goes […] 2 min
Creativity: The Secret Weapon of Businesses
Marie-Claude Gaudet, CRHA and Assistant Professor in the Department of Human Resource Management at HEC Montréal, defines creativity as a worker’s ability to generate or conceive original and valuable ideas for their team or organization. It’s about doing things differently to do them better. However, how many entrepreneurs and managers truly leverage their employees’ […] 2 min
The Mastery of Marketing and Advertising
In a world saturated with advertising messages, capturing customers’ attention is a significant challenge. However, with a solid understanding of marketing and advertising, you can rise above the noise and take control of your brand’s narrative. These tools enable you to tell compelling stories, create emotional connections with audiences, and build lasting relationships. But […] 2 min
Segmentation, Target Market, and Persona: The Three Pillars of Marketing Strategy
In the fast-paced world of entrepreneurship, an organization’s success depends partly on its ability to connect with its customers. But how do you do this when dealing with many individuals with diverse profiles and expectations? This is where the three pillars of marketing strategy come into play: segmentation, target market, and personas. Far from […] 4 min
Untangling the strings of marketing and communications
Marketing and communications are not twins but siblings: close, related, and undeniably distinct. While these concepts share many commonalities, such as strengthening a brand’s voice and impact, they operate differently and with different aims. So, untangling these two disciplines’ strings is essential to implement effective communication and marketing strategies that avoid intruding on each […] 3 min