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Storytelling Marketing We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what... Read More
The CX Index – The well-kept secret of the customer experience (Part 5: Composition and operationalization) Previous blogs : Part 1: The Customer Experience – Hell is other people! Part 2: What the customer experience is… not! Part 3: The CX Index: The... Read More
The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever... Read More
The CX Index – The well-kept secret of the customer experience (Part 4 – Characteristics and advantages) Part 1: The Customer Experience – Hell is other people! Part 2: What the customer experience is… not! Part 3: The CX Index: The well-kept secret... Read More
Ask most people “What is a brand?”, and they’ll use the left side of their brain and answer: a logo, advertising, the product or service, associated colours, tagline, website, and the list goes on. Now, ask someone to name... Read More
If the notion of CX has been gaining more ground in a variety of businesses, the idea of quantifying the customer experience by concretely and objectively measuring it is still at its beginnings. We began this series on the... Read More
Your client should be your only focus! All businesses have one point in common: clients. Whether you are a leader, a manager, or an employee, clients are your common link. Without him or her you would not exist. Without clients... Read More
