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Your client should be your only focus!

Your client should be your only focus! All businesses have one point in common: clients. Whether you are a leader, a manager, or an employee, clients are your common link. Without him or her you would not exist. Without clients... Read More

By Nathalie Dion
How to create a memorable customer experience.

How to create a memorable customer experience. Two years ago, I participated in a winter triathlon and I lived an incredible – yet freezing – experience!   In addition to my great sporting experience, I was pleased to see great... Read More

By Elke Steinwender
What the customer experience is… not! (1)

What the customer experience is… not! (1) “Experience” is a word with many meanings and is often used as a catch all across different contexts. The term “customer experience” has become a marketing buzz-word used to encapsulate a number of... Read More

By Mostafa El Adraoui
What the customer experience is… not! (1)

What the customer experience is… not! (1) “Experience” is a word with many meanings and is often used as a catch all across different contexts. The term “customer experience” has become a marketing buzz-word used to encapsulate a number of... Read More

By Mostafa El Adraoui
The Customer Experience – Hell is other people!

The Customer Experience – Hell is other people!   Jean-Paul Sartre must be rolling over in his grave! The original expression of Sartre’s viewpoint on hell is not one of war but of an inner drama exposed through the views... Read More

By Mostafa El Adraoui
Entrepreneurship, Marketing and Art

Entrepreneurship, Marketing and Art Running a business means that there are more to-dos than hours in a day. Since I began my journey as an entrepreneur, I’ve taken the time over the Holidays to reflect on the past year. These... Read More

By Elke Steinwender
The Top 5 Things Successful Marketers Do

The Top 5 Things Successful Marketers Do   There’s a lot of different advise out there to improve your marketing, both strategy and tactics. Some of it is good, some so-so, and a lot that promise a quick fix. The... Read More

By Elke Steinwender