Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
An Aligned Company Is One That Excels!
In today’s fast-paced business world, we chase the next big idea that will make a splash. Yet behind this frantic pursuit lies an often invisible but oh-so-determining element: strategic alignment. It’s like a Formula 1 engine tuned to perfection. You may not see it, but it determines speed, reliability and the ability to negotiate […] 3 min
Creating Memorable Touchpoints
What if every interaction with your client offered you the chance to win them over—or lose them? Every click, smile exchanged, and email can turn a satisfied client into a brand ambassador… or a frustrated detractor. These moments, called touchpoints, are essential milestones in the customer journey. Whether you sell products, offer services, or […] 3 min
The Art of Cocreation
What if harnessing collective intelligence was the best way to grow sales, better understand your customers, and position your business effectively? Far from traditional models where expertise remains siloed, cocreation—a true catalyst for innovative ideas—creates a space where every voice matters and ideas intersect and enrich one another. At Maïeutyk, this collaborative approach is […] 3 min
A Logo is a Whole Universe!
When we think of a brand, we often first consider its logo. This isn’t by chance: a good logo captures the essence of your business and translates it into a simple yet impactful symbol. From Nike to Coca-Cola, some brands have succeeded in transcending mere visuals to create a lasting emotional connection. But how […] 2 min
Is the persona a critical step in marketing?
Imagine trying to open a door without the key. You might spend hours fumbling, failing to get in. This is similar to what happens to companies attempting to attract their customers without defining their persona. The persona is the key that unlocks the doors to your ideal customer’s world. It’s a detailed portrait of […] 4 min
Setting Course for Success: Navigating Between Strategy and Action
A wise captain has two essential tools at sea: a compass to point the way and guide the destination and a map to show how to get there. In the business world, the same applies: the compass represents the strategy, the map, and the action plan. Yet these two notions often need clarification, even […] 2 min
Creativity: The Secret Weapon of Businesses
Marie-Claude Gaudet, CRHA and Assistant Professor in the Department of Human Resource Management at HEC Montréal, defines creativity as a worker’s ability to generate or conceive original and valuable ideas for their team or organization. It’s about doing things differently to do them better. However, how many entrepreneurs and managers truly leverage their employees’ […] 2 min