Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Customer Journey vs. Journey Mapping: What’s the Difference?
Customers don’t just wake up one day and spontaneously decide to give their money to a brand and stay loyal for life—at least, not in today’s economy! Building this kind of relationship takes time and effort. Customers begin a journey—often a complex and subtle one—where it’s essential to be effective in bringing them from […] 4 min
3 Keys to an Aligned and Agile Company
In a world where everything is in flux—shifting customer expectations, evolving industries, and relentless competition—your company must adapt or risk being left behind. Enter the concepts of alignment and agility. But what do these terms mean for YOU and your business? Alignment is perfect harmony. It synchronizes your brand promise, customer experience and employee […] 3 min
An Aligned Company Is One That Excels!
In today’s fast-paced business world, we chase the next big idea that will make a splash. Yet behind this frantic pursuit lies an often invisible but oh-so-determining element: strategic alignment. It’s like a Formula 1 engine tuned to perfection. You may not see it, but it determines speed, reliability and the ability to negotiate […] 3 min
Creating Memorable Touchpoints
What if every interaction with your client offered you the chance to win them over—or lose them? Every click, smile exchanged, and email can turn a satisfied client into a brand ambassador… or a frustrated detractor. These moments, called touchpoints, are essential milestones in the customer journey. Whether you sell products, offer services, or […] 3 min
The Art of Cocreation
What if harnessing collective intelligence was the best way to grow sales, better understand your customers, and position your business effectively? Far from traditional models where expertise remains siloed, cocreation—a true catalyst for innovative ideas—creates a space where every voice matters and ideas intersect and enrich one another. At Maïeutyk, this collaborative approach is […] 3 min
A Logo is a Whole Universe!
When we think of a brand, we often first consider its logo. This isn’t by chance: a good logo captures the essence of your business and translates it into a simple yet impactful symbol. From Nike to Coca-Cola, some brands have succeeded in transcending mere visuals to create a lasting emotional connection. But how […] 2 min
Is the persona a critical step in marketing?
Imagine trying to open a door without the key. You might spend hours fumbling, failing to get in. This is similar to what happens to companies attempting to attract their customers without defining their persona. The persona is the key that unlocks the doors to your ideal customer’s world. It’s a detailed portrait of […] 4 min