Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
What if true marketing wasn’t B2B or B2C… but B2H?
How to shift from a B2B/B2C strategy to a more human-centered approach (B2H) Traditional marketing has long drawn a line between B2B (Business to Business) and B2C (Business to Consumer). Yet one truth remains: regardless of the label, you’re always speaking to a human. That’s the foundation of B2H, or Business to […] 2 min
B2B vs. B2C: How to Align Your Marketing Strategy with Your Business Reality
Understanding the Distinction Between B2B and B2C B2C marketing (Business to Consumer) targets individuals directly. The buying process is often faster than in B2B and may be influenced by emotions, desires, immediate needs, or practical considerations like price, convenience, and product quality. Communication typically focuses on clarity, ease of use, and creating a […] 3 min
How to Maximize Collaboration Between Your Internal Marketing Team and an External Consulting Partner
Marketing outsourcing is no longer a marginal phenomenon. More and more businesses are turning to it to boost their capacity for action, fill expertise gaps, or accelerate project delivery. But for this collaboration to truly deliver results, it’s essential to build an effective relationship between the internal team and the external partner. This relationship should […] 3 min
Internal or External? Find the Right Marketing Service Model for Your Organization
In a landscape where expectations for marketing teams are higher than ever, businesses face a major strategic dilemma: should they build an in-house marketing team or outsource the function to external experts? This isn’t just an operational choice, it’s a structural decision that can directly impact overall organizational performance. According to Les Affaires (2023), 80% […] 3 min
How to Build a Solid and Actionable VOC Program
A good Voice of the Customer (VOC) program doesn’t begin with a survey. It starts much earlier. Before asking your clients anything, you need to ensure you clearly understand who they are, what they actually experience, and how your internal teams perceive that experience. Most organizations have the best intentions but start the process too […] 3 min
Three Personas Examples to Power Up Your Marketing
Every customer interacting with your brand is the hero of their unique story, filled with emotions, challenges, and choices. Your mission? Get to know this main character, anticipate their reactions, and create a captivating story that will win them over from start to finish. That’s the secret of successful marketing personas—fictional characters with the key […] 2 min
Customer Journey vs. Journey Mapping: What’s the Difference?
Customers don’t just wake up one day and spontaneously decide to give their money to a brand and stay loyal for life—at least, not in today’s economy! Building this kind of relationship takes time and effort. Customers begin a journey—often a complex and subtle one—where it’s essential to be effective in bringing them from […] 4 min