Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
If you think you’re aligned, think again
We have all heard about the shockingly short tenure of the average Chief Marketing Officer in North America… 40 months* or so. However, I was equally shaken by this fact: Only 34% of Chief Executive Officers actually trust their CMO! A UK study pegs it at 20%**. The lack of alignment I have […] 2 min
How to evaluate your company’s strategic alignment?
As most entrepreneurs would attest, aligning towards a common goal is vital for any business. Countless hours are devoted to deliberating over the business strategy, but the question remains: Is everyone truly on the same page ? On going research cited in this Harvard Business Review article reveals that strategic misalignment is a common occurrence. […] 3 min
Marketing explained in 5 key concepts
Defining marketing can be a difficult task. Dictionary.com defines marketing as: « the action or business of promoting and selling products or services, including market research and advertising. » This definition of marketing seems too…narrow. While it can be defined as the process of introducing products and services to the market and promoting them, there […] 2 min
Why is a strategic plan important?
Here are the 4 main reasons to perform a strategic plan: 1. Effectiveness and Efficiency Efficiency is your ability to accomplish something with the least wasted time, money, or effort. Effectiveness is doing the right things to bring you toward your overall goal. 2. Motivation The more involved your team is in the planning process, […] 5 min
The top five reasons why strategic plans fail
What are the reasons that makes strategic plans fail? And how to make sure it does not happen to you? According to the Harvard Business Review, between 60% and 90% of strategic plans fail to become a reality. With those kinds of statistics, leaders often ask themselves a very valid question: why even bother? I […] 5 min
Six Ways To Measure The Brand Experience
Many rigorous and expensive methods measure consumer sentiment toward your brand. In a previous blog post, we shared Maïeutyk’s definition of brand experience (BX). We explained that the brand experience, called “Business Experience,” is the sum of peoples’ feelings about your brand before they become your customers. In line with this definition, some high-level concepts […] 4 min
What is the Brand Experience?
There seem to be as many definitions of brand experience (BX) as web pages do! According to an article from Bernd Schmitt at the Center on Global Brand Leadership from the Columbia Business School in New York https://rdcu.be/cXp9P “Brand experience is defined as subjective, internal consumer responses (sensations, feelings and cognitions) as well as behavioral […] 4 min