Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Storytelling Marketing
Storytelling Marketing We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what happened in the last episode of a television or web series. When a brand only […] 2 min
The perfectly imperfect company !
The perfectly imperfect company ! The digital shift has changed everything. For those who thought that this shift was purely a technological revolution didn’t notice that it was in fact a cultural revolution. It’s a cultural revolution since it challenges us to review almost every one of our beliefs. The biggest shift in this revolution […] 3 min
I run marathons, not sprints – the importance of consistency in marketing!
I’ve run 3 marathons, and even completed an off-road ultra-marathon. What I learned pounding the pavement also applied to effective marketing. Here’s how: Strategy. I completed my ultra-marathon after my 3rd try. Why? I had no strategy going in the first time, was completely unprepared for the hardships of the run and had to […] 2 min
What is your company’s culture?
This question is often difficult to answer. The fact is that corporate or organizational culture isn’t defined on paper but is built over time by the owner, manager, employees and clients. Corporate culture is an amalgamation of all the particular elements which make up an organization and allows it to function (Wikipedia). The […] 1 min
The importance of marketing research in a strategic planning exercise
Today’s organizations are faced with the complexity of markets, globalization of the competition and the increasing speed of technology development. Strategic planning allows the business to guide its decisions and actions towards long-term growth. The planning exercise includes an internal audit that allows for the examination of all of the activities of the business. […] 1 min
3 easy tips to build a strong value proposition
Today, I did a strategy workshop with a client that inspired this blog article. Here’s the context: They offer a service, not a product; They are relatively small in comparison to their direct competitor; They don’t operate under the banner of a larger brand and therefore don’t benefit from their associated notoriety; They are […] 2 min
Brand personality – What is it and what’s yours?
If you agree with the premise that values drive behaviours, then your brand’s personality is an outward expression of your corporate values. While people justify their purchases rationally, they purchase emotionally. They buy from people they feel understand them and can relate to them. Understanding and relating build trust and trust leads to sales. Here’s […] 1 min