Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Marketing Maturity: Breaking silos
When we talk about maturity, many people think of the personal evolution that everyone goes through during adolescence. But this concept is just as important in the world of marketing. In this blog, we’ll explore the three distinct levels of marketing maturity we regularly observe among our customers. Before exploring these levels, let’s recall […] 5 min
Continuous improvement and marketing
In the vast web of marketing, one constant remains inescapable: continuous improvement. As in all aspects of life, marketing offers fertile ground for improvement, and it makes sense to explore it through the lens of Lean Six Sigma, a toolbox integrated into our approach. Building marketing foundations, including creating a robust brand, perfecting communication […] 2 min
Where is Your Business Growth Coming From?
Armed with expertise, you skillfully navigated the stormy waters of start-up and expansion. Your company has not only survived but thrived. Today, however, you face a new challenge: stagnant growth. This unprecedented and perhaps even worrying plateau has you wondering: how can you renew the momentum? Competition is fierce, and you may try to get […] 2 min
Setting SMART Marketing Objectives
Let’s be honest: how many of us take the time to sit down and create our marketing objectives? Sales, growth or profitability objectives certainly! But marketing objectives are frequently forgotten or pushed aside, lost in the daily hustle and bustle of work. Yet without a clear vision and well-defined objectives, your marketing efforts risk being […] 5 min
5 common mistakes when developing your marketing strategy
Do you know the 5 common mistakes when developing your marketing strategy? Your marketing strategy is a crucial step in achieving your overall business objectives. It guides a business’s overall marketing efforts by understanding the customer’s needs and creating a distinct competitive advantage. Here are 5 common mistakes entrepreneurs should avoid when developing their […] 4 min
If you think you’re aligned, think again
We have all heard about the shockingly short tenure of the average Chief Marketing Officer in North America… 40 months* or so. However, I was equally shaken by this fact: Only 34% of Chief Executive Officers actually trust their CMO! A UK study pegs it at 20%**. The lack of alignment I have […] 2 min
How to evaluate your company’s strategic alignment?
As most entrepreneurs would attest, aligning towards a common goal is vital for any business. Countless hours are devoted to deliberating over the business strategy, but the question remains: Is everyone truly on the same page ? On going research cited in this Harvard Business Review article reveals that strategic misalignment is a common occurrence. […] 3 min