Blog

At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!

Empower Your Teams: Elevate the Employee Experience with InputKit and Maïeutyk

  In a context where talent retention makes all the difference, did you know that engaged teams boost productivity by 17% and profitability by 21%? (Gallup) At Maïeutyk, we turn employee feedback into a performance driver. That’s why Maïeutyk is now an official reference partner of InputKit — this time, for its solution dedicated to […] 1 min

Do your employees have everything they need to work effectively?

  Even the most competent employees can find their momentum stalled. Not due to a lack of will or talent, but rather because they don’t have the right tools, resources, knowledge, or seamless processes needed to move forward efficiently. These gaps, often subtle at first, eventually weigh heavily on motivation and productivity. An optimal work […] 3 min

3 Keys to an Aligned and Agile Company

  In a world where everything is in flux—shifting customer expectations, evolving industries, and relentless competition—your company must adapt or risk being left behind. Enter the concepts of alignment and agility. But what do these terms mean for YOU and your business? Alignment is perfect harmony. It synchronizes your brand promise, customer experience and employee […] 3 min

An Aligned Company Is One That Excels!

  In today’s fast-paced business world, we chase the next big idea that will make a splash. Yet behind this frantic pursuit lies an often invisible but oh-so-determining element: strategic alignment. It’s like a Formula 1 engine tuned to perfection. You may not see it, but it determines speed, reliability and the ability to negotiate […] 3 min

The Art of Cocreation

  What if harnessing collective intelligence was the best way to grow sales, better understand your customers, and position your business effectively? Far from traditional models where expertise remains siloed, cocreation—a true catalyst for innovative ideas—creates a space where every voice matters and ideas intersect and enrich one another. At Maïeutyk, this collaborative approach is […] 3 min

Emerging Trends in Employee Experience: What Companies Need to Know

  In an increasingly digital and hybrid world, employee experience (EX) has become a strategic pillar for attracting and retaining talent. Companies must reinvent their practices and adopt a human-centred approach to meet modern expectations. Based on the study After-COVID Era: Workplace 4.0 as the New Revolution of Employee Experience, this article highlights the key […] 3 min

Marketing Maturity: Breaking silos

  When we talk about maturity, many people think of the personal evolution that everyone goes through during adolescence. But this concept is just as important in the world of marketing. In this blog, we’ll explore the three distinct levels of marketing maturity we regularly observe among our customers. Before exploring these levels, let’s recall […] 5 min

Continuous improvement and marketing

  In the vast web of marketing, one constant remains inescapable: continuous improvement. As in all aspects of life, marketing offers fertile ground for improvement, and it makes sense to explore it through the lens of Lean Six Sigma, a toolbox integrated into our approach. Building marketing foundations, including creating a robust brand, perfecting communication […] 2 min