Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
3 Keys to an Aligned and Agile Company
In a world where everything is in flux—shifting customer expectations, evolving industries, and relentless competition—your company must adapt or risk being left behind. Enter the concepts of alignment and agility. But what do these terms mean for YOU and your business? Alignment is perfect harmony. It synchronizes your brand promise, customer experience and employee […] 3 min
An Aligned Company Is One That Excels!
In today’s fast-paced business world, we chase the next big idea that will make a splash. Yet behind this frantic pursuit lies an often invisible but oh-so-determining element: strategic alignment. It’s like a Formula 1 engine tuned to perfection. You may not see it, but it determines speed, reliability and the ability to negotiate […] 3 min
The Art of Cocreation
What if harnessing collective intelligence was the best way to grow sales, better understand your customers, and position your business effectively? Far from traditional models where expertise remains siloed, cocreation—a true catalyst for innovative ideas—creates a space where every voice matters and ideas intersect and enrich one another. At Maïeutyk, this collaborative approach is […] 3 min
Emerging Trends in Employee Experience: What Companies Need to Know
In an increasingly digital and hybrid world, employee experience (EX) has become a strategic pillar for attracting and retaining talent. Companies must reinvent their practices and adopt a human-centred approach to meet modern expectations. Based on the study After-COVID Era: Workplace 4.0 as the New Revolution of Employee Experience, this article highlights the key […] 3 min
Marketing Maturity: Breaking silos
When we talk about maturity, many people think of the personal evolution that everyone goes through during adolescence. But this concept is just as important in the world of marketing. In this blog, we’ll explore the three distinct levels of marketing maturity we regularly observe among our customers. Before exploring these levels, let’s recall […] 5 min
Continuous improvement and marketing
In the vast web of marketing, one constant remains inescapable: continuous improvement. As in all aspects of life, marketing offers fertile ground for improvement, and it makes sense to explore it through the lens of Lean Six Sigma, a toolbox integrated into our approach. Building marketing foundations, including creating a robust brand, perfecting communication […] 2 min
Where is Your Business Growth Coming From?
Armed with expertise, you skillfully navigated the stormy waters of start-up and expansion. Your company has not only survived but thrived. Today, however, you face a new challenge: stagnant growth. This unprecedented and perhaps even worrying plateau has you wondering: how can you renew the momentum? Competition is fierce, and you may try to get […] 2 min