FAQ

Maïeutyk is not a traditional marketing agency or branding agency. We help organizations strategically develop their brand experience (BX), customer experience (CX), and employee experience (EX). Aligning your BX, CX, and EX will help create the agility required to seize opportunities and sustainably propel your organization. We work with a wide range of specialized partners to help implement our development strategies. For example, if you need Google advertising to achieve your new BX, CX, or EX strategy, we will work with one of our partners to develop and implement your strategy. If you already have your preferred suppliers, we will collaborate with them to implement it.

Maïeutyk is not a website developer. However, if the creation or implementation of a website is part of your new strategy, we can refer you to one of our preferred partners.

Maïeutyk is located in Montreal, Quebec, Canada. For over eleven years, we have assisted over 320 companies across Canada and France (in collaboration with our colleagues from MAÏEUTYK France). With modern technological solutions, Maïeutyk can help align your BX, CX, and EX wherever you are!

Maïeutyk specializes in aligning the brand experience, customer experience, and employee experiences. These business realities apply to all industries. We have clients in manufacturing, agrifood, financial services, real estate management, and public and non-profit organizations.

Maïeutyk works mainly with small to medium-sized companies that wish to develop and align their BX, CX, and EX strategies and want this alignment to serve as a strategic development tool for the short, medium, and long term. If you are a company that wants to navigate with greater ease and create lasting agility in these changing, uncertain times, Maïeutyk can help you!

Maïeutyk offers personalized services adapted to your company, so the duration of your mandate can vary according to your needs. A typical mandate in one of our BX, CX, and EX specializations lasts between 3 to 6 months. Creating complete alignment is a process that lasts between 12 to 24 months. These types of implementation support include optimizing policies and procedures, training, and organizational development.

Maeutyk has a team of fluently bilingual facilitators. We work in French and English with our clients.

Maïeutyk supports companies that offer services and products to other companies (Business to Business) and companies that sell directly to consumers (Business to Customers). Whether your company operates in B2B or B2C, brand experience, customer experience and employee experience are core business components, and Maïeutyk can help you align these strategies to your needs.

A workshop organized and led by Maïeutyk during which the facilitator practices maieutics with your team members to discover possible solutions to your issues. Through this collaborative space and active listening, we succeed in bringing out the richness of your company by capitalizing on your internal strengths.

Maieutics is the art by which Socrates led his interlocutors to discover themselves and to become aware of their implicit knowledge and wealth. It’s the art of asking the right questions at the right time.

A target market is the market segment that a company has chosen to focus their marketing actions on to foster the sale of its product or service offering. A target market is used to develop a marketing strategy (the 4 P’s of marketing – product, place, price, and promotions), its marketing actions and campaigns.

An omnichannel strategy is a marketing communication strategy that considers that customers interact with a company through different channels and that the organization has chosen to interact with their customers through these. These channels can be both physical and digital.

Marketing segmentation is a process that divides your target market according to specific characteristics to create subsets of your customer base. These criteria can be socio-economic, demographic, or geographic.

Marketing positioning is the position that a brand, its products and its services occupy in the minds of consumers and the market with their competition.

An ERP is a type of software that allows you to manage the day-to-day operations of your business in real-time. This tool can manage many aspects of your business, such as accounting and purchasing, project management, customer relationship management, risk management, compliance, and supply chain operations. It is an essential tool to optimize both the customer experience and the employee experience.

A CRM is a type of software that lets you manage your relationship with your customers. It goes far beyond a traditional customer list but can also track purchasing trends, habits, and other customer behaviours to enhance their experience. Also, it is a handy tool to help implement processes like the Voice of the Customer.