Definitions
This is where we share our vocabulary and expressions with you. There is nothing is better than a common language to better understand each other.
A workshop organized and led by Maïeutyk during which the facilitator practices maieutics with your team members to discover possible solutions to your issues. Through this collaborative space and active listening, we succeed in bringing out the richness of your company by capitalizing on your internal strengths.
Maieutics is the art by which Socrates led his interlocutors to discover themselves and to become aware of their implicit knowledge and wealth. It’s the art of asking the right questions at the right time.
A target market is the market segment that a company has chosen to focus their marketing actions on to foster the sale of its product or service offering. A target market is used to develop a marketing strategy (the 4 P’s of marketing – product, place, price, and promotions), its marketing actions and campaigns.
An omnichannel strategy is a marketing communication strategy that considers that customers interact with a company through different channels and that the organization has chosen to interact with their customers through these. These channels can be both physical and digital.
Marketing segmentation is a process that divides your target market according to specific characteristics to create subsets of your customer base. These criteria can be socio-economic, demographic, or geographic.
Marketing positioning is the position that a brand, its products and its services occupy in the minds of consumers and the market with their competition.
An ERP is a type of software that allows you to manage the day-to-day operations of your business in real-time. This tool can manage many aspects of your business, such as accounting and purchasing, project management, customer relationship management, risk management, compliance, and supply chain operations. It is an essential tool to optimize both the customer experience and the employee experience.
A CRM is a type of software that lets you manage your relationship with your customers. It goes far beyond a traditional customer list but can also track purchasing trends, habits, and other customer behaviours to enhance their experience. Also, it is a handy tool to help implement processes like the Voice of the Customer.