Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Creating Memorable Touchpoints
What if every interaction with your client offered you the chance to win them over—or lose them? Every click, smile exchanged, and email can turn a satisfied client into a brand ambassador… or a frustrated detractor. These moments, called touchpoints, are essential milestones in the customer journey. Whether you sell products, offer services, or […] 3 min
The Art of Cocreation
What if harnessing collective intelligence was the best way to grow sales, better understand your customers, and position your business effectively? Far from traditional models where expertise remains siloed, cocreation—a true catalyst for innovative ideas—creates a space where every voice matters and ideas intersect and enrich one another. At Maïeutyk, this collaborative approach is […] 3 min
A Logo is a Whole Universe!
When we think of a brand, we often first consider its logo. This isn’t by chance: a good logo captures the essence of your business and translates it into a simple yet impactful symbol. From Nike to Coca-Cola, some brands have succeeded in transcending mere visuals to create a lasting emotional connection. But how […] 2 min
Decoding customers : satisfaction surveys and the voice of the customer
Understanding your customers is the key to success! You hear it all the time, and for good reason: knowing your customers’ expectations, needs, and perceptions is essential for any company wishing to prosper. There are several ways of doing this, including customer satisfaction surveys and Voice of the Customer. Customer satisfaction surveys It’s an […] 3 min
Customer Experience and Customer Service: The Distinction That Makes a Difference
In today’s business arena, standing out is no longer just about the quality of your products or services. Above all, it’s about the experience you offer your customers. Two oft-used but sometimes misinterpreted terms come into play here: customer experience and customer service. Although interdependent, they represent distinct aspects of a company’s and its […] 3 min
Customer Journey: What Is It?
In a market where competition is fierce and consumer expectations are constantly rising, understanding and optimizing the customer journey has become a top priority for companies. But what exactly does this term mean, and why is it so crucial? A path to satisfaction The customer journey encompasses all the stages and interactions a customer goes […] 2 min
The Mastery of Marketing and Advertising
In a world saturated with advertising messages, capturing customers’ attention is a significant challenge. However, with a solid understanding of marketing and advertising, you can rise above the noise and take control of your brand’s narrative. These tools enable you to tell compelling stories, create emotional connections with audiences, and build lasting relationships. But […] 2 min