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Choosing Your Next Growth Engine: A Method to Evaluate Market, Offering, Positioning and Internal Capacity
Key Takeaways Many growth initiatives fail because companies move too quickly away from what they do well, not because the market itself was necessarily a bad one. A growth engine should be evaluated across four dimensions: market, offering, positioning and internal capacity. The total score on a grid is not enough. The weakest dimension tells […] 7 min
Diversifying Your Markets in Uncertain Times: Tools to Help You Choose Wisely
Key takeaways Faced with tariffs, Quebec SMEs have three options: indecision, stagnation, or market diversification. Only the third can be planned. Companies that pivot quickly usually had a strategy in place before the crisis. The BCG matrix tells you what you have, the Ansoff matrix tells you where you can go, and the 4 Ps […] 10 min
Automation and Customer Experience: Finding the Right Balance Through the Customer Journey
Key Points Automation can improve the customer experience by reducing wait times, simplifying follow-ups, and clarifying next steps. When misapplied, it can strain the relationship and exacerbate frustrations, precisely when the customer was expecting personalized attention. The customer journey helps identify the right places to automate, without undermining the moments when human intervention remains essential. […] 16 min
The Customer Journey as a Driver of Growth
How your customers experience your brand is one of the few competitive advantages you truly control. This article explores how to transform the customer journey into a driver of sustainable growth, both internally and externally. Key Points The customer journey allows you to visualize your customers’ experience beyond your internal processes. A well-structured customer experience […] 14 min
From Reaction to Acceleration: Structuring Sustainable Growth in 5 Levers
Key points Quick fixes aren’t enough: adding a new tool, campaign, or resource without aligning the existing system increases complexity rather than performance. AI optimizes execution, collective intelligence structures meaning: without human alignment, technological tools amplify disorder rather than solving it. Co-creation aligns teams around shared priorities: a strategy designed in silo struggles to take […] 4 min
Are You Slowing Down Your Company’s Growth Without Realizing It? The 8 Invisible Barriers Keeping You in Firefighting Mode
Growth is often associated with increased sales, added resources, or new opportunities. In reality, growth is rarely linear. It is more often experienced like a ball of yarn; complex, tangled, and sometimes difficult to structure, especially when you’re in the middle of it. What makes it even more confusing is that slowdowns don’t always show […] 5 min
How to Build an Effective Referral Program Aligned with Your Brand
Step 1: Anchor The Program in Trust Referrals are one of the most potent growth levers because they are rooted in trust. In many organizations, referrals naturally occur: a client speaks about you, a partner recommends you, or a well-timed introduction happens organically. Referral programs are vital for SMEs and service-based businesses, where client commitment […] 2 min