Bring out the champagne and the confettis!

January 26, 2023 | Elke Steinwender
2 min
Sortez le champagne et les confettis - Bring out the champagne and the confettis

The new Maïeutyk website is online!

Before getting down to business, let me introduce you to the people who made it all possible: Maciek, Daniel, and the Creative Dot team.

It was an absolute pleasure to work with Creative Dot.

On one hand, Maciek created the most amazing, meaningful and representative design of our vision. He is kind, understanding, and professional.

On the other hand, Daniel programmed the functionality of this design in a user-friendly way, and the migration went smoothly without any major problems. Daniel is professional, organized and patient. (We admit that we often changed our minds!)

Let me tell you that the work we did internally to create this site was colossal. Our biggest challenge was to explain Maïeutyk’s mission in a clear and concise way.

The shoemaker always has the worst shoes. Yes, indeed, we admit it! We are so busy serving our clients that we have neglected to communicate our own value proposition.

I can’t go on without thanking my team. They were at the heart of this new positioning and website. We spent hours thinking and questioning how best to explain what we do.

Our mission

Help you develop the agility required to consistently seize opportunities to stand out in an ultra-competitive market by aligning your brand experience (BX), your customer experience (CX) and your employee experience (EX).

Maïeutyk - BX CX EX alignment

Our approach

Our approach is the same but is explained in a simply visual.

Cocreation_Maieutyk_strategic marketing process

The concepts illustrated by icons

Various complex concepts are derived from our method and approach. These concepts are at the heart of the Maïeutyk experience and put our unique approach to creative listening into practice.


The co-creation

Approach - Ateliers de cocréation - Co-creation workshop

Continuous improvement

Approach - Amélioration continue - Continuous improvment


Approach - Accompagnement - Coaching

For more details on our approach and these concepts, click here!

A brand new free diagnostic!

Finally, on this new website, we have developed a brand new free diagnostic tool that allows you to evaluate where your organization stands. After completing this diagnostic, your results are sent to you by email with generous explanations of the next steps to follow.

Don’t hesitate to try it. You won’t be disappointed!

Come and visit us virtually by visiting our new website, and don’t hesitate to make an appointment to learn more about how we can help you build a sustainable business.

On that note, enjoy your visit at and don’t hesitate to share the good news!

P.S.: Can you find the “vintage” elements added to our new website?



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Find out how these concepts apply to your organization

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