At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!

Setting Course for Success: Navigating Between Strategy and Action

  A wise captain has two essential tools at sea: a compass to point the way and guide the destination and a map to show how to get there. In the business world, the same applies: the compass represents the strategy, the map, and the action plan. Yet these two notions often need clarification, even […] 2 min

Creativity: The Secret Weapon of Businesses

  Marie-Claude Gaudet, CRHA and Assistant Professor in the Department of Human Resource Management at HEC Montréal, defines creativity as a worker’s ability to generate or conceive original and valuable ideas for their team or organization. It’s about doing things differently to do them better. However, how many entrepreneurs and managers truly leverage their employees’ […] 2 min

The Mastery of Marketing and Advertising

  In a world saturated with advertising messages, capturing customers’ attention is a significant challenge. However, with a solid understanding of marketing and advertising, you can rise above the noise and take control of your brand’s narrative. These tools enable you to tell compelling stories, create emotional connections with audiences, and build lasting relationships. But […] 2 min

Segmentation, Target Market, and Persona: The Three Pillars of Marketing Strategy

  In the fast-paced world of entrepreneurship, an organization’s success depends partly on its ability to connect with its customers. But how do you do this when dealing with many individuals with diverse profiles and expectations? This is where the three pillars of marketing strategy come into play: segmentation, target market, and personas. Far from […] 4 min

Untangling the strings of marketing and communications

  Marketing and communications are not twins but siblings: close, related, and undeniably distinct. While these concepts share many commonalities, such as strengthening a brand’s voice and impact, they operate differently and with different aims. So, untangling these two disciplines’ strings is essential to implement effective communication and marketing strategies that avoid intruding on each […] 3 min

Marketing Maturity: Breaking silos

  When we talk about maturity, many people think of the personal evolution that everyone goes through during adolescence. But this concept is just as important in the world of marketing. In this blog, we’ll explore the three distinct levels of marketing maturity we regularly observe among our customers. Before exploring these levels, let’s recall […] 5 min

Marketing Focus: Client or Competition?

  The competition often seems to be the sole focus of business owners and their teams. What are they doing? Who are they working with? How much are they charging? This focus aims to develop a strategy to better position the company in its market. But is this approach truly the wisest one? On one […] 3 min

Continuous improvement and marketing

  In the vast web of marketing, one constant remains inescapable: continuous improvement. As in all aspects of life, marketing offers fertile ground for improvement, and it makes sense to explore it through the lens of Lean Six Sigma, a toolbox integrated into our approach. Building marketing foundations, including creating a robust brand, perfecting communication […] 2 min