Blog

At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!

Continuous improvement and marketing

  In the vast web of marketing, one constant remains inescapable: continuous improvement. As in all aspects of life, marketing offers fertile ground for improvement, and it makes sense to explore it through the lens of Lean Six Sigma, a toolbox integrated into our approach. Building marketing foundations, including creating a robust brand, perfecting communication […] 2 min

Is it easy to buy from you?

This question might seem surprising, but it’s essential to recognize that the consumer landscape has changed radically. With the advent of the digital revolution, consumer behaviour, and consequently marketing, have been completely transformed, making this question necessary for several reasons: Abundance of choices Firstly, in today’s world, consumers have access to a wide array of […] 3 min

Brand integrity and social media

In the current context, brand integrity is more important than ever, particularly due to the impact of social media on a company’s reputation and perception. But what exactly is brand integrity? According to Kristin Zhivago, author of “Roadmap to Revenue,” “brand development is the promise you make. Your brand is the promise you keep.” In […] 4 min

Where is Your Business Growth Coming From?

Armed with expertise, you skillfully navigated the stormy waters of start-up and expansion. Your company has not only survived but thrived. Today, however, you face a new challenge: stagnant growth. This unprecedented and perhaps even worrying plateau has you wondering: how can you renew the momentum? Competition is fierce, and you may try to get […] 2 min

Setting SMART Marketing Objectives

Let’s be honest: how many of us take the time to sit down and create our marketing objectives? Sales, growth or profitability objectives certainly! But marketing objectives are frequently forgotten or pushed aside, lost in the daily hustle and bustle of work. Yet without a clear vision and well-defined objectives, your marketing efforts risk being […] 5 min

3 reasons to integrate LinkedIn in your marketing strategy

LinkedIn is a high-impact communication channel in your overall marketing strategy as the world’s largest professional network, with over 950 million members in more than 200 countries and territories worldwide. Whether you are an entrepreneur, a business leader or a sales representative, you will find value in this 5-minute blog read as we deeply dive […] 6 min

3 Steps to Create a Personalized Customer Experience (CX)

  Customer experience (CX) goes beyond customer service. The customer experience is the impressions your customers have about your brand throughout their customer journey. It encompasses all customer touchpoints and their impact on brand perception. For instance, did the product or service exceed their expectations? Were they delighted by the customer service rep who helped […] 3 min

3 Tips to Improve the Customer Experience (CX)

The Customer Experience (CX) refers to the overall feelings and emotions that a customer goes through before, during, and after purchasing a product or service from a company. It also encompasses all the actions taken by a business to prioritize the needs of its customers, manage their journey, and provide a customer-centric service. A positive […] 4 min