Results
Clearer communication, an optimized customer journey, targeted marketing tools, and a well-integrated CRM to concretely support sales growth
Context
This case study outlines the support provided to a well-established manufacturing company specializing in sheet metal transformation. Founded in the early 2000s, the organization stands out for the quality of its products, meticulous finishes, aesthetic appeal, and highly personalized customer service. These elements contributed to building a loyal customer base, representing nearly 90% of its revenue.
With a dynamic team in place, the company mandated Maïeutyk to structure and fuel its growth.
Symptoms
- Need to stimulate sustainable growth
- Desire to expand the customer base
- Difficulty conveying an authentic brand personality
- Generic communications within a B2B context
- Desire to adopt a B2C-inspired approach while remaining B2B
- Interest in marketing automation
- Concern about maintaining personalized customer relationships
Objectives of the approach
The goal was to define the ideal customer profile and their buying journey, structure the sales process, clarify the brand DNA through a B2C-inspired lens, establish an action plan to automate database-driven personalization, determine the marketing budget, and outline the who, what, how, and when to achieve the company’s growth objectives.
What We Accomplished
- Co-creation workshop
- Action plan
- Ongoing follow-up with the internal team to ensure proper implementation of the plan
The Outcomes
- Ability to clearly communicate the brand’s added value
- Development of a digital communication plan aligned with the customer journey
- Simplified and optimized customer journey Customer Journey – Maieutyk
- Identification of the marketing tools needed to support sales
- Successful implementation of a new CRM system
