Results
With a strategy in hand, a clear plan, and transferred skills, the company is finally shining on social media
Context
This case study presents the support provided to a well-established manufacturing company specializing in sheet metal transformation. Founded in the early 2000s, the organization is known for the quality of its products, meticulous finishes, aesthetic appeal, and highly personalized customer service. These elements have helped build a loyal client base that accounts for nearly 90% of its revenue.
With a dynamic team in place, the company reached out to Maïeutyk to support its growth.
Symptoms
- Difficulty recruiting a sufficient quantity of qualified workers
- Recruitment challenges limiting growth capacity
- Need to develop a distinctive employer branding strategy aligned with its values and its positioning as a liberated company
- Desire to integrate social media into recruitment practices
Objective of the approach
The objective was to bridge the gap between traditional HR tools and social media integration in order to build a candidate pipeline. The process also aimed to equip the company with a strong employer brand strategy, an internal policy on social media use, and best practices to support the HR team in their communications.
What We Accomplished
- Co-creation workshop to define the employer brand strategy and company social media policy
- Creation of the employer brand strategy and action plan, including a workforce recruitment plan Organizational Development – Maieutyk
- One-day training on social media usage
- Follow-up coaching
The Outcomes
- Transfer of skills for managing communications on social media
- Clear communication strategy for social media
- Concrete action plan to showcase the company’s added value online
