Results
A clear vision of the market potential for two strategic avenues, empowering the board of directors and executive committee to make informed growth decisions. A data-backed strategic approach supported by market analyses and competitive intelligence.
Context
This case study outlines the strategic support provided by Maïeutyk to a well-established energy cooperative in Québec. In addition to its core services, the organization sought to maximize its existing infrastructure by exploring new avenues: residential and mobile telephony, cable television, Internet access, and gas distribution. Committed to maintaining its excellence in customer service, the cooperative mandated Maïeutyk to evaluate the viability of these avenues and guide its strategic planning.
Symptoms
- Need for structured support in conducting a market study
- Desire to assess the potential of five new service avenues:
- Internet
- Television
- Residential phone service
- Mobile phone service
- Internet
Objective of the approach
To assess the market potential for new service avenues—including Internet, television, residential and mobile telephony, and gas distribution—and to identify major sector trends while gaining deeper insight into the challenges specific to the industry.
What We Accomplished
- Market definition and size assessment
- Geographic delimitation of the market
- Target market and local population evaluation
- Identification of trends and market segments for each service/industry
- Competitive analysis
- Macro-environmental analysis
- SWOT analysis
- Market potential estimation
- Strategic report drafting
The Outcomes
- The board of directors is equipped to make investment decisions based on real market insights
- Strategic planning sessions that include concrete data and analysis
- Demand estimates—current and projected—for each category of services
- In-depth market trend analysis allowing for consideration of geographic expansion
- Implementation of competitive intelligence monitoring
- The client now has all the strategic information necessary to guide its business decisions
