(Re)Connecting Employees to the Company’s Mission Through a Participatory Approach
Results
An aligned culture, mobilized teams, and renewed engagement around a shared vision
Context
This case study highlights the support provided to a large industrial engineering company with decades of experience. While renowned for its expertise, the organization faced a key challenge: transmitting its corporate culture to a new generation of employees.
Symptoms
- A gradual decline in internal engagement
- Weakened emotional connection between employees and the company’s mission
- Known values, but difficult to embody in daily actions
- A need to restore meaning and reconnect teams to the company culture
- A desire to bring the culture to life beyond symbolic displays and corporate slogans
Objective of the Approach
To update the company’s mission, vision, and values so they are better understood, embodied, and shared by all employees across all generations.
What We Accomplished
- Internal survey to capture employees’ perceptions of organizational values Employee Satisfaction Survey – Maieutyk
- Co-creation workshop on the organization’s “Why” involving all 80 employees
- Co-creation workshop to reformulate the mission, vision, and values
- Collaborative exercise to foster employee engagement and ownership
Organizational recommendations, including the creation of two new roles to strengthen customer relationships and address identified challenges Employee Satisfaction Survey – Maieutyk
The Outcomes
- A renewed and shared language around the mission and values
- Strong team mobilization around a collective project
- Integration of the new orientations into the company culture
- Increased engagement and a stronger sense of belonging
