Context

This case study highlights the intervention carried out for a Québec public organization active in the field of industrial innovation. With several decades of expertise, this organization supports businesses in improving their productivity, competitiveness, and environmental performance. Its mission is to foster innovation and accelerate the adoption of new technologies across the province.

Symptoms

• Lack of clarity around the added value and market positioning of a specific department’s service offering
  
• Low awareness of its services among existing and potential clients
  
• Absence of a structured marketing strategy to increase external visibility
  
• Underutilized cross-selling opportunities within the organization’s broad client base
  
• Need to strengthen interdepartmental synergies to boost long-term cross-selling

Objective of the approach

The organization sought Maïeutyk’s expertise to refine its positioning and to grow its share within a rapidly evolving Québec market.