Étude de cas CX
Results

A clear vision of the ideal client, a better understanding of the buying journey, refined key messages, and an optimized website to align communication with go-to-market execution

Context


This case study presents the support provided to an emerging company specializing in the design and manufacturing of technical enclosures for medical devices. The project originated as an internal entrepreneurial initiative within a well-established sheet metal manufacturing company.

Seeking to structure its go-to-market strategy and support the growth of this new offering, the leadership team turned to Maïeutyk to define a clear marketing strategy and a concrete action plan to assist the sales team.

Symptoms

This mandate was not related to organizational issues, but rather to the strategic support for the launch of a new product. The company’s objective was to better understand its customers and refine its positioning in order to drive sales growth.

Objective of the approach


To create a marketing strategy and a concrete action plan to support the sales team in reaching the potential of the target market.

What We Accomplished

  • Co-creation workshop
  • Workshop to define 3-year goals, challenges, priorities, and an action plan, including the ideal client profile and buying journey
  • Marketing plan Strategic Planning – Maieutyk
  • Development of an action plan and marketing budget
  • Clarification of the who, what, how, and when needed to reach the growth objectives
  • Follow-up support

The Outcomes

  • Identification of ideal client profiles (personas) for the target market
  • Definition of the added value to be communicated through various communication tools
  • Clear understanding of the customer journey
  • Redesign of the website, product descriptions, and key messages
  • A sense of direction and understanding of the product’s go-to-market strategy

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