Context
This case study presents the support provided to an emerging company specializing in the design and manufacturing of technical enclosures for medical devices. The project originated as an internal entrepreneurial initiative within a well-established sheet metal manufacturing company.
Seeking to structure its go-to-market strategy and support the growth of this new offering, the leadership team turned to Maïeutyk to define a clear marketing strategy and a concrete action plan to assist the sales team.
Symptoms
This mandate was not related to organizational issues, but rather to the strategic support for the launch of a new product. The company’s objective was to better understand its customers and refine its positioning in order to drive sales growth.
Objective of the approach
To create a marketing strategy and a concrete action plan to support the sales team in reaching the potential of the target market.