Support with positioning strategy and optimization of the advertising budget

Results

Support in the positioning strategy and optimization of the advertising budget

Context

This case study highlights the strategic support provided to a growing Quebec-based company in the natural beverages sector. Known for the quality of its products made from simple, wholesome ingredients, the company sought to structure its entry into a new market following a partnership with a major retail chain.

Symptoms

The company was entering a new market outside of Quebec and wished to maximize its impact right from the launch.

Objective of the Approach

As part of this strategic commercialization journey into a new market, Maïeutyk developed and defined the company’s brand DNA and conducted a customer survey to enhance the customer experience.

What We Accomplished

Customer Satisfaction Survey to identify the strengths and weaknesses of the customer experience Customer Satisfaction Survey – Maieutyk
Co-creation workshop on brand DNA with shareholders to strategically position the company Brand DNA – Maieutyk
Development of a marketing strategy and plan focused mainly on digital communications Marketing Strategy – Maieutyk
Support for the team in implementing the plan

The Outcomes

Understanding the real reasons behind customers’ purchases
Better targeting of its audiences
Optimization of the advertising budget
Ability to express the essence of the brand
Ability to open a new market and exploit it through an effective positioning strategy

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