Cocreation

Making It Happen Together

Maïeutyk - La marque employeur - The

What Is It?

Cocreation is working with you and your teams to build tailor-made solutions for your organization. At its core, cocreation taps into collective intelligence—your people's combined knowledge, experience, and creativity. By bringing everyone together, our facilitators ensure the solutions are innovative and deeply rooted in your business's reality. We don’t just solve problems—we uncover opportunities and create strategies that align with your goals.
No one knows your business better than you. Your teams hold the answers within; our facilitators' jobs guide you to uncover them—this is the essence ofmaieutics.

Co-creation process


How Does Cocreation Work?

Through engaging workshops and guided collaboration inspired by Lean Six Sigma and Design Thinking, we bring your teams together in a structured seven-step process designed to harness collective intelligence:

1. Define

Every project starts by defining SMART objectives—both big-picture and workshop-specific. This ensures alignment with your vision and provides direction for collaboration.

2. Data

We use insights from customer feedback, surveys, and data analysis to ground the process in real needs and measurable trends.

3. Team

Bringing the right voices to the table ensures diverse perspectives and enriched outcomes.

4. Prepare

Tools, participant briefings, and clear expectations set the stage for a productive workshop.

5. The Workshop

Through dynamic exchanges and structured exercises, we guide your team to generate practical, innovative solutions.

6. Action Plan

Ideas are turned into actionable steps, ensuring a clear path for implementation.

7. Measure

As mentioned before, we track progress, measure success, and adjust as needed to deliver lasting impact even after each workshop.

What’s In It For You?

When diverse perspectives are brought together in the same room, solutions are unlocked that wouldn’t have been possible in isolation.

Leverage the Power of Your Teams

Your employees know your business best. Cocreation gives them a platform to share insights that shape meaningful outcomes.

Better Alignment

Collective intelligence ensures everyone works toward the same goals, fostering a sense of ownership and commitment.

Innovative Solutions

By combining different viewpoints and expertise, we develop creative, actionable strategies that work.

Sustainable Impact

Strategies designed with your teams are easier to implement and more likely to succeed.

THE RESULTS SPEAK VOLUMES

They embraced our method wholeheartedly. Here’s what they have to say post workshop:
  • We’ll be better equipped
  • Feeling of being on the right track
  • Confident we’ll change prospects’ mindsets
  • A lot of things have been cleared up, I can see how necessary this process was

THE RESULTS SPEAK VOLUMES

“ That feeling? That’s the Maïeutyk effect. ”

THE RESULTS SPEAK VOLUMES

“ Even if it felt like we were still in the thick of things, the Maïeutyk team could untangle the sometimes contradictory statements. ”

THE RESULTS SPEAK VOLUMES

“ I finally see the big picture — it’s all starting to make sense. ”

THE RESULTS SPEAK VOLUMES

“ We brought clarity to ideas we’ve carried for years without ever structuring them. ”

THE RESULTS SPEAK VOLUMES

“ I'm leaving motivated and confident — we know where we’re headed. ”

THE RESULTS SPEAK VOLUMES

“ We see the links between our actions, our customers, and our brand. ”

THE RESULTS SPEAK VOLUMES

“ You can feel the team’s alignment. We’re all moving in the same direction. ”

THE RESULTS SPEAK VOLUMES

“ This forces us to slow down and reflect. It’s truly valuable. ”

THE RESULTS SPEAK VOLUMES

“ I discovered perspectives I had never considered before. ”

THE RESULTS SPEAK VOLUMES

“ This workshop gave real momentum to our strategy. ”

THE RESULTS SPEAK VOLUMES

“ What we built today will benefit the entire organization. ”

THE RESULTS SPEAK VOLUMES

“ We’re leaving with clear direction… and the desire to take action! ”

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