Team

My Mission

I bridge ideas and results through co-creation, purposeful action, and human connection. I seek truth over comfort, clarity over noise, and progress over perfection. My mission is to turn insight into impact, using structure to create freedom and challenge to spark growth.

Degrees and Certifications

• Business fundamentals in commerce and digital marketing / École des hautes études commerciales (HEC)
• Bachelor of Mathematics – Operational Research / Sherbrooke University

My Expertise

• Marketing Strategy & Leadership: Aligning teams around clear marketing priorities and brand positioning.
• Content Strategy & Storytelling: Creating plans that engage audiences and strengthen your message.
• Iterative Marketing Approach: Implementing flexible initiatives that adapt and improve over time.
• Constructive Challenge & Decision Support: Asking the right questions to refine strategies and uncover opportunities.
• Team Alignment & Communication: Ensuring everyone speaks a shared language that connects strategy and execution.

My “Superpower” at Work

Turning complex ideas into clear, actionable strategies that drive measurable results.

What Drives Me in My Profession

Learn, learn and learn! And position technology to serve humans, not the other way around.

Impact

In four years at Maïeutyk:

• Over 30 co-creation workshops that led to marketing strategies, communication strategies, launch strategies, packaging strategies, brand hierarchy, and strategic planning.
• Implementation of 4 new websites
• Implementation of 100% of the marketing strategies developed
• Outsourced marketing for the same clients for 1 to 3 years

3 Books That Inspire Me

1. 7 Habits oh Highly Effective People
2. The Big 5 for Life
3. Crucial Conversations

When I’m Not Working, You’ll Often Find Me…