Team

My mission

To create effective visual concepts that capture the attention of the target audience, simplify complex messages, and generate a memorable impact.

Degrees and certifications

• College Diploma in Fine Arts, Cégep du Vieux-Montréal
• Vocational Diploma in Print Preparation, Polyvalente Calixa-Lavallée

My expertise

• Visual identity and branding: logo design, graphic guidelines, and brand variations
• Print design: layout of documents, brochures, posters, annual reports, kiosks, packaging, etc.
• Digital design: design of website interfaces, applications, and visuals for social media
• Presentations: creation or improvement of PowerPoint, Keynote, and Google Slides templates Word templates: brand image variations in templates…

My “superpower” at work

Quickly understanding clients’ business challenges and responding to them with clear, impactful graphic designs that are aligned with their objectives, all in a collaborative and positive spirit.

What drives me in my profession

To visualize, with rigour and attention to detail, a variety of projects from different sectors, while maintaining pleasant and authentic human relationships. For Valérie, enjoyment is integral to the creative process.

Achievements

During her five years at Maïeutyk, Valérie contributed to the following projects:

• Layout of various graphic elements (web banners, PowerPoint templates, promotional cards, roll-up banners) and design of new packaging for the food industry.
• Design of web banners for trade shows, brochures, business cards, and kiosks in the manufacturing industry.
• Complete brand creation (logo, graphic standards guide, business cards, promotional cards, kiosk, website concept, PowerPoint and Word templates, advertisements) in the pharmaceutical industry.
• Creation of Word templates, business cards, and PowerPoint templates in the human resources services sector.
• Logo creation

3 books that inspire me:

• L’intelligence émotionnelle – Daniel Goleman, Thierry Piélat
• La Théorie let them – Mel Robbins
• Le Ramat de la typographie – Aurel Ramat (more of a reference than an inspiration)

Otherwise:

Les Quatre accords toltèques – Don Miguel Ruiz

When I’m not working, you can often find me…

Exploring Quebec in my van to enjoy nature. Hiking, cross-country skiing, paddleboarding, and swimming are some of my favorite activities. When the weather is bad, I enjoy relaxing in front of a good movie or sharing meals with my loved ones, accompanied by a glass of wine or microbrewery beer.