Blog

Elke Steinwender

Storytelling Marketing
Storytelling Marketing

Storytelling Marketing   We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what... Read More

By Elke Steinwender
La gestion du changement – l’humain au centre des préoccupations

  La gestion du changement – l’humain au centre des préoccupations J’ai eu le plaisir de participer, en tant que partenaire à la 5e édition de la Conférence annuelle sur la Gestion du changement le 18 septembre, à Montréal. Tout au long... Read More

By Elke Steinwender
The Customer Experience: Tips that make a difference

  The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever... Read More

By Elke Steinwender
The Brand Experience (BX)

  Ask most people “What is a brand?”, and they’ll use the left side of their brain and answer: a logo, advertising, the product or service, associated colours, tagline, website, and the list goes on. Now, ask someone to name... Read More

By Elke Steinwender
How to create a memorable customer experience.

How to create a memorable customer experience. Two years ago, I participated in a winter triathlon and I lived an incredible – yet freezing – experience!   In addition to my great sporting experience, I was pleased to see great... Read More

By Elke Steinwender
Entrepreneurship, Marketing and Art

Entrepreneurship, Marketing and Art Running a business means that there are more to-dos than hours in a day. Since I began my journey as an entrepreneur, I’ve taken the time over the Holidays to reflect on the past year. These... Read More

By Elke Steinwender
The Top 5 Things Successful Marketers Do

The Top 5 Things Successful Marketers Do   There’s a lot of different advise out there to improve your marketing, both strategy and tactics. Some of it is good, some so-so, and a lot that promise a quick fix. The... Read More

By Elke Steinwender