Blog

Michèle Boutin

How to increase your customers’ wallet share?
How to increase your customers’ wallet share?

How to define and increase your customers’ wallet share? In general, every company has a database of its customers, with varying degrees of detail. This database is a mine of information for the development of your company. In order to... Read More

By Michèle Boutin
8 metrics to measure Customer experience

There are several performance metrics commonly called KPIs (Key Performance Indicators). But what are the 8 main metrics to measure Customer experience? How do you know if your Customer Experience strategy is working? How do you measure the benefits of... Read More

By Michèle Boutin