Brand experience - BX
The world is changing. The economic environment is changing. Your brand evolves.
It’s challenging to keep the promises made by your marketing in a fast-changing business environment.
A brand experience strategy is an approach that allows you to quickly adapt to unforeseen changes and emerging business trends in a sustainable way.
What Is the Brand Experience?
The brand experience, or BX, is the sum of emotions and perceptions an individual or group feels concerning your brand. It’s the lasting impression the company creates with the general public and the promise you make when you commit to delivering a product or service.
A good brand experience builds brand recognition, awareness, and highlights how the organization and its customers share common values and beliefs.
Optimizing your brand experience
How?
Explore the different tools used by Maïeutyk to define, optimize, operationalize, and measure your brand experience.
Market analysis
Global vision of your organization's ecosystem and its place in it. Learn about your market
Strategic planning
Co-creation workshop to create a global plan to achieve your medium and long-term objectives. Plan your success
Brand DNA
Co-creation workshop that summarizes your brand's positioning. Position your organization
Communication strategy
Co-creation workshop to plan the actions required to reach your objectives in relation to the brand experience. Communicate to stand out
Marketing management
External resource to help you develop, implement, and measure your marketing strategy. Let us support youThe brand experience becomes a business driver when it is optimized to your organization’s purpose, mission, and values.
Try our diagnostic
Discover the current status of your brand experience, your customer experience, and your employee experience
Take the free diagnostic