The option of having an outsourced marketing department is an ideal, fair-priced solution to balance short-term needs with the medium and long-term needs of the company while optimizing the overall brand experience. Our structured and iterative implementation support helps you move from ideas to a clear, concrete action plan.
In small and medium-sized businesses, there is often a sales director but rarely a marketing director. Why is that? In many cases, the company lacks the resources to hire a full-time person for this role and instead focuses on short-term sales impact.
However, marketing plays a vital role in achieving medium- and long-term objectives, typically within a 6- to 12-month horizon. These objectives may include brand positioning, competitive intelligence, visibility and awareness, or lead generation, among others.
Outsourced marketing consulting services allow Maïeutyk to act as your marketing department. This service can be provided as a weekly, monthly, or quarterly block of hours. Often, the fractional marketing director also sits on your management committee, bringing a marketing perspective to your company’s strategic planning process. This approach gives you access to senior marketing leadership without the constraints of internal hiring.
The reasons for using outsourced marketing consulting services are as numerous and varied as our clients!
Here are a few key benefits:
Our approach is based on our methodology and inspired by both Lean Six Sigma and Design Thinking. This iterative and rigorous approach allows us to quickly and efficiently understand your reality, context, and challenges. Furthermore, we combine our method with the following concept’s core to our approach: co-creation, continuous improvement, and coaching.
We define the deliverables with you at the beginning of the mandate based on your current situation and objectives. They can take the form of the following elements:
In addition, we would be delighted if an internal resource is identified as having high potential and could take over the marketing management position! Our experienced team will be pleased to train, coach, and develop these individuals to help them achieve their career goals within your company.
