étude de cas CX
Results

Stronger engagement, shared vision, an adopted action plan, a strategic planning tool in place, and increased stakeholder alignment

Context


This case study focuses on an association bringing together a large network of members in the food distribution sector. At a turning point in its development, the organization sought to align its stakeholders around a common vision—despite the wide diversity of issues and member profiles.

Symptoms

  • Lack of alignment among members and stakeholders due to the variety of concerns
  • Absence of a clear and rallying shared vision
  • Difficulty in prioritizing high-impact projects among numerous ongoing or planned initiatives 

Objective of the Approach

To develop a strategic plan to guide the association’s actions over a three-year period by mobilizing its diverse stakeholders and aligning their goals around a clear direction.

What We Accomplished

  • Member survey to identify needs and perceptions Customer Satisfaction Survey – Maieutyk
  • One-on-one interviews with key stakeholders
  • Co-creation workshops focused on:
     • Defining the organization’s purpose (its Why)
     • Reformulating the mission, vision, and values
     • Conducting a SWOT analysis
     • Prioritizing projects using an Effort/Impact matrix
  • The first four workshops were conducted with the core team, the board of directors, and selected association members, followed by a final workshop focused on developing a concrete action plan with the core team
     Strategic Planning – Maieutyk

The Outcomes

  • Strong member engagement around a shared vision
  • Adoption of a clear and achievable action plan
  • Implementation of a strategic summary tool (a strategy placemat) to guide each stakeholder’s actions
  • Emergence of new communication avenues
  • Heightened sense of ownership and alignment among stakeholders
  • The client now possesses all the strategic information needed to support business decision-making

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