Results
Stronger engagement, shared vision, an adopted action plan, a strategic planning tool in place, and increased stakeholder alignment
Context
This case study focuses on an association bringing together a large network of members in the food distribution sector. At a turning point in its development, the organization sought to align its stakeholders around a common vision—despite the wide diversity of issues and member profiles.
Symptoms
- Lack of alignment among members and stakeholders due to the variety of concerns
- Absence of a clear and rallying shared vision
- Difficulty in prioritizing high-impact projects among numerous ongoing or planned initiatives
Objective of the Approach
To develop a strategic plan to guide the association’s actions over a three-year period by mobilizing its diverse stakeholders and aligning their goals around a clear direction.
What We Accomplished
- Member survey to identify needs and perceptions Customer Satisfaction Survey – Maieutyk
- One-on-one interviews with key stakeholders
- Co-creation workshops focused on:
• Defining the organization’s purpose (its Why)
• Reformulating the mission, vision, and values
• Conducting a SWOT analysis
• Prioritizing projects using an Effort/Impact matrix
- The first four workshops were conducted with the core team, the board of directors, and selected association members, followed by a final workshop focused on developing a concrete action plan with the core team
Strategic Planning – Maieutyk
The Outcomes
- Strong member engagement around a shared vision
- Adoption of a clear and achievable action plan
- Implementation of a strategic summary tool (a strategy placemat) to guide each stakeholder’s actions
- Emergence of new communication avenues
- Heightened sense of ownership and alignment among stakeholders
- The client now possesses all the strategic information needed to support business decision-making
