Étude de cas CX
Results

A clarified go-to-market strategy with well-defined personas, a mapped out customer journey, refined messaging, and an optimized website to better communicate the product’s added value

Context


This case study presents the strategic support provided to an emerging business in the specialized motorcycle gear market. Born from an entrepreneurial project within a well-established manufacturing company, the brand designs and manufactures aluminum panniers, top cases, and luggage racks for adventure motorcycles.

With a dynamic team in place, the company turned to Maïeutyk to help accelerate its growth.

Symptoms


As a young company, no organizational symptoms were present. Instead, the mandate stemmed from a clear desire to boost revenue growth and seize opportunities in a rapidly expanding market.

Objective of the Approach


Given its high growth potential, the company had the capacity to triple its current sales with the help of a solid marketing strategy and a clear, consistent action plan.

What We Accomplished

  • A co-creation workshop to define the ideal customer profile and buying journey, align the company’s sales process accordingly, and determine an optimization plan across social media, forums, and its website Customer Journey – Maieutyk
  • Development of a digital and social media action plan and corresponding marketing budget. Clear definition of who, what, how, and when — all aligned with the company’s growth objectives Communication Strategy – Maieutyk

The Outcomes

  • Identification of ideal customer personas within the target market
  • A defined value proposition to communicate across all marketing channels
  • Clear understanding of the customer buying journey
  • Redesign of the website and product descriptions, along with all key messages
  • Strategic direction and a stronger grasp on go-to-market execution

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