Étude de cas expérience de marque
Results

10% increase in sales

Context

This case study highlights the strategic support provided to a company specializing in the retail of finishing products. Established for several years, the company had experienced steady growth, operating several corporate-owned and franchised locations. The opening of its first franchise marked a turning point, bringing new challenges related to brand management, customer experience, and internal structuring.

Maïeutyk was mandated to support this transformation through several strategic initiatives.

Symptoms

With the introduction of its new franchise-based business model, the company faced several questions and challenges, including:

  • How to manage the brand consistently across a franchise network?
  • How to ensure a uniform customer experience across multiple points of sale?
  • How to structure operations and communications in a competitive market?

Objective of the Approach

To structure the brand strategy and optimize the customer experience within a franchise context, ensuring growth across all stores.

What We Accomplished

  • Customer Satisfaction Survey to identify the strengths and weaknesses of the customer experience Marketing Strategy – Maieutyk
  • Telephone omnibus survey with 500 respondents to measure brand awareness in the Greater Montreal area
  • Co-creation workshop on brand DNA to position the company distinctly and authentically Brand DNA – Maieutyk
  • Strategy and marketing plan for a modern marketing mix tailored to franchises
  • Support in creating an internal marketing department
  • Defining the communication axis
  • Public relations strategy (ambassadors, influencers, media relations)
  • Digital communications guidance (social media, blog, contests, events)
  • Creation of a sales training program adapted to the company’s values and industry realities
  • Training managers to support the ongoing development of their teams

The Outcomes

  • Global marketing mix with a structured budget
  • Optimization of the marketing budget and improved campaign reach
  • 10% increase in sales
  • Creation of an internal marketing department
  • Greater autonomy for the company and its teams
  • Development of the company’s positioning, slogan, and updated “Why”
  • More targeted communication campaigns aligned with customer needs
  • Adaptation of advertising channels based on media profiles
  • Validation of customer personas
  • Establishment of brand awareness indicators to assess the impact of marketing efforts
  • Partnerships with design schools and influencers
  • Optimization of internal processes
  • Development of HR, marketing, and operations manuals
  • Implementation of concrete tools to support growth
  • Increased autonomy in training and fostering a strong sales culture

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