Revenue growth and an increase in the number of listings.

Results

Context

This case study highlights the strategic support provided to a company operating in the residential real estate sector. After a decade of growth, the company was thriving but facing challenges linked to market evolution, increased competition, and the need to reposition itself for the future. It also sought to structure its growth, expand its team, and better communicate the value of its services, notably through social media.

Symptoms

Increased competition in a rapidly changing real estate market
Need to strengthen brand positioning for the coming years
Need to equip the team to better communicate via social media
Desire to attract new talent and structure growth

Objective of the Approach

As part of this strategic journey to improve the customer experience, Maïeutyk first assessed the current situation. Together, we then developed a customer experience strategy to optimize the brand and business practices in order to achieve their sales and growth objectives (both locally and internationally) and attract the necessary talent. Maïeutyk also supported the company in implementing this strategy.

What We Accomplished

Customer Satisfaction Survey to identify the strengths and weaknesses of the customer experience Customer Satisfaction Survey – Maieutyk
Co-creation workshop on Brand DNA to position the company for the future Brand DNA – Maieutyk
Marketing communication plan including a social media strategy Communication Strategy – Maieutyk
Review and optimization of sales tools
Follow-up meetings and support

The Outcomes

Better understanding of their customers
Ability to proactively target customer issues
Improved management of their advertising budget
Ability to better target sales team efforts
New brand signature and communication axis
Better articulation of the brand’s value proposition across different digital media
Revenue growth and an increase in the number of listings
New partnerships with international firms
Increased communication on social media

Maïeutyk - Diagnostic gratuit - Free diagnostic

Try our diagnostic

Discover your roadblocks in just under 10 minutes.

Take the free diagnostic