Strategic positioning and an action plan built around key priorities and objectives for the next three years. Clarification of the resources required to achieve those goals.

Results

Context

A sector-based organization operating in the agri-food industry wanted to revisit its strategic directions with a focus on growth and increased collaboration. To support this initiative, it mandated Maïeutyk to support a structured strategic planning process for a three-year period.

Symptoms

The organization aimed to structure a three-year strategic planning process in order to:

Define a clear vision
Establish shared strategic directions
Align development and collaboration efforts for the coming years

Objective of the Approach

To be supported in a strategic reflection aimed at building a shared vision and actionable priorities for the next three years. As part of this support, Maïeutyk began by conducting a full diagnostic of the organization to create a complete and up-to-date picture. This was followed by interviews with various internal and external stakeholders, leading to the development of a three-year strategic plan.

What We Accomplished

Insights gathered from all stakeholders
SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)
Implementation of a strategic-thinking structure based on Lean Six Sigma
Diagnostic analysis
Development of a strategic orientation, including objectives, priorities, and a detailed action plan with resource allocation Marketing Strategy – Maieutyk

The Outcomes

Clear vision of the current situation following a comprehensive audit
Acquisition of a strategic positioning plan for the coming years, focused on:

Market growth and business development in agri-food processing

Fostering collaboration among actors in the agri-food industry within the organization’s service territory

Enabling agri-food companies from various regions of Québec to access markets served by the organization

Facilitating the commercialization of agifood products from urban agriculture initiatives

Clarified priorities and objectives for the next three years
Alignment of short-, medium-, and long-term actions around those priorities and objectives
Clear identification of resources required to achieve strategic goals

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