Results
Strategic positioning and an action plan built around key priorities and objectives for the next three years. Clarification of the resources required to achieve those goals.
Context
A sector-based organization operating in the agri-food industry wanted to revisit its strategic directions with a focus on growth and increased collaboration. To support this initiative, it mandated Maïeutyk to support a structured strategic planning process for a three-year period.
Symptoms
The organization aimed to structure a three-year strategic planning process in order to:
- Define a clear vision
- Establish shared strategic directions
- Align development and collaboration efforts for the coming years
Objective of the Approach
To be supported in a strategic reflection aimed at building a shared vision and actionable priorities for the next three years. As part of this support, Maïeutyk began by conducting a full diagnostic of the organization to create a complete and up-to-date picture. This was followed by interviews with various internal and external stakeholders, leading to the development of a three-year strategic plan.
What We Accomplished
- Insights gathered from all stakeholders
- SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)
- Implementation of a strategic-thinking structure based on Lean Six Sigma
- Diagnostic analysis
- Development of a strategic orientation, including objectives, priorities, and a detailed action plan with resource allocation Marketing Strategy – Maieutyk
The Outcomes
- Clear vision of the current situation following a comprehensive audit
- Acquisition of a strategic positioning plan for the coming years, focused on:
Market growth and business development in agri-food processing
Fostering collaboration among actors in the agri-food industry within the organization’s service territory
Enabling agri-food companies from various regions of Québec to access markets served by the organization
Facilitating the commercialization of agifood products from urban agriculture initiatives
- Clarified priorities and objectives for the next three years
Alignment of short-, medium-, and long-term actions around those priorities and objectives - Clear identification of resources required to achieve strategic goals