Defining personas requires a sharp sense of observation and discernment from your organization. It is a key part of our diagnostic phase in developing any customer experience strategy.
The persona is a fictional character representing the ideal customer for a product or service in a specific industry as accurately as possible. It is defined by a set of precise characteristics that evokes a group of people who are likely to be interested in your products and/or services.
Depending on your industry and offer, you may have a few personas, each representing different customers in your target market.
No one wakes up one morning and says, “Hey, let’s buy new windows.”
Before buying, there is a need. Whether spontaneous or planned, a final purchase is associated with a need. A need is motivated by a physiological event, an emotional response, or a particular circumstance, such as a moment in life, a season, or an unexpected event. To reach your prospects and develop a practical, relevant marketing strategy, you need to understand their needs and motivations. It is the role of the persona.
Creating personas enables you to move from assumptions to a genuine understanding.
A well-defined persona helps you to:
By understanding who your customer truly is, you optimize your actions at every stage of the buying journey.
At Maïeutyk, we guide your Persona workshops through co-creation with your teams.
Our facilitators employ the principle of maieutics, the art of strategic questioning, to bring out the collective knowledge already present within your organization. Our role is to structure these insights into a transparent and sustainable strategic tool.
In practical terms, we:
As with all our workshops, experiencing the co-creation process is a deliverable in itself.
Allowing your teams to participate in building your strategy together creates real added value for your organization. It strengthens the connection between your employees and your customers and becomes a powerful lever for improving the overall customer experience.
Upon delivery of the Persona marketing report, you will receive:
